Media Strategy Lead at General Motors in Markham, /, CA

Job Description

Vacancy Status: This posting is for an existing vacancy within the organization and is open to new applications.

AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role

This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre at least three times per week.

Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Cadillac at regional level of representation across Canada. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.

KEY RESPONSIBILITIES:

Media Strategy & Planning:

• Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.

• Deliver on the strategic vision and plan for individual nameplates and own the media planning process at a regional level across the country.

• Work closely with the Media agency of record and media operations processes across all regions.

• Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.

Campaign Execution & Optimization:

• Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)

• Ensure allotted media budget/investments and media mix is reflective of regional objectives.

• Integrate regional media strategy with national strategy ensuring full funnel alignment.

• Meet with media partners and evaluate offerings for brand/regional fit.

• Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.

• Monitor and analyze key performance metrics; optimize campaign activities

Relationship & Stakeholder Management:

• Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads

• Create and Lead Test & Learn media initiatives

• Present and inform leadership across sales and marketing of media plans.

• Work with internal stakeholders to identify and implement new media strategies.

QUALIFICATIONS:

• Bachelor's degree with 3+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.

• Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.

• Experience working with media agencies

• Excellent project management and analytical skills.

• Strong understanding of digital creative, media, and measurement practices.

• Excellent written and verbal communication skills.

• Verbal & written French fluency is a plus.

• Automotive brand experience is a plus.

Join Us: At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

The salary range for this role is $76,100 to $114,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.







About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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