Region Marketing Manager - S at GE HealthCare · Guangzhou

Region Marketing Manager - S
Location: Guangzhou
Job Description Summary
负责承接总部临床营销策略在区域市场的落地执行，结合区域业务需求策划并推动学术推广、市场活动及跨省项目开展，提升品牌影响力和客户覆盖。
通过搭建区域KOL及客户生态、洞察临床需求与市场动态，支持销售增长和市场机会挖掘，并协同产品、销售及应用团队推动重点项目落地，实现业务持续增长。

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
角色与职责
1. 临床营销方案区域落地
承接总部产品市场团队制定的临床营销策略及市场推广方案，结合区域市场特点制定落地计划并推动执行；
根据区域业务目标及市场需求，策划并实施各类市场活动，提升品牌影响力及客户覆盖率；
监控市场活动效果，持续优化区域市场投入产出效率。
2. 支持跨省的区域活动策划及落地
策划并组织跨省区域学术会议、培训项目及临床交流活动；
搭建区域学术生态和临床价值传播平台，推动先进临床理念及超声解决方案推广；
深度维护区域KOL网络，促进学术影响力持续提升。
3. 区域临床客户与KOL维护运营
支持区域销售负责人（RGM）建立体系化客户管理机制；
深入理解临床需求及市场变化趋势，挖掘潜在市场机会；
收集并反馈市场信息、客户声音及竞争动态，为产品及市场策略优化提供依据。
4. 跨部门协同与业务支持
与产品经理、销售、应用等团队保持密切协作，推动市场项目高质量执行；
支持区域重点客户及战略项目，促进市场线索转化及业务增长；
推动最佳实践沉淀与经验分享，提升区域市场运营效率。
基本资格
具备区域市场活动策划及项目管理经验。
具有超声、影像设备、临床推广或学术营销经验者优先。
可接受区域内短途出差，具备独立策划、落地线下学术活动实操经验。
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
Additional Information
Relocation Assistance Provided: No