Associate Graphic Designer - Retail at Gap in Rochester, NY

About the Role

The Associate Graphic Designer role is responsible for the creation and execution of Gap store marketing materials—working in close partnership with the cross-functional marketing team—to ensure printed marketing collateral is compelling and brand-appropriate, enhances the customer in-store experience, and drives traffic and conversion KPIs. This role is part of our Visual Experience team, helping to build a best-in-class retail experience across all in-store customer touchpoints and brand collaboration extensions. Reports into Creative Manager.

What You'll Do

• Create Gap marketing materials across seasons (campaigns, day-in and day-out) and programs (loyalty and promotional) that enhance the brand and the overall customer experience.
• Demonstrate an understanding of the design and print production processes, combining this knowledge with marketing objectives and budgets to solve creative challenges.
• Collaborate with art directors, copywriters, digital partners, brand managers, merchandising, and styling teams to execute seasonal campaigns from concept through completion.
• Actively participate in and help drive the creative process by presenting thorough and well-developed recommendations to meet the given objectives. Own and update presentations for leadership review.
• Support all project phases: concepting, design, development, and production.
• Participate in print production review via mechanical proofing/QA.
• Manage workload from production schedules and status updates; ensure work is prioritized and delivered on time and to brief.

Who You Are

• Background in graphic design with a strong eye for photography and composition, as well as typography.
• Enthusiasm for both creative and technical processes; attention to detail is key.
• Ability to iterate quickly and sustain professional demeanor in response to revisions, unscheduled work, and short timetables.
• Receptive to direction, guidance, and constructive feedback.
• 1–3 years experience working in agency or in-house creative environment with print-specific experience.
• Proficiency in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Having a mind for math is a plus. There are components of this role that are highly technical.
• Desire to explore, understand and use new software and other technological advancements related to our business.