Product Owner - AI Retail GrowthRegional at Fuku in SG

We're looking for a Product Owner who will own the end-to-end build: from conversational discovery and purchase flows to the underlying data and recommendation architecture that powers personalized, channel-agnostic sales. This is a hands-on, build-and-ship role reporting into the region, working closely with internal and external development partners, underwriting, and country teams. This role reports to Head of AI Retail & Customer, APAC.

What the Role Does • Own the product roadmap and backlog for the AI-led retail sales channel • Translate vision into user stories, acceptance criteria, and prioritized sprints, working directly with internal and external development agencies • Design and iterate the conversational purchase experience - balancing conversion, trust, and regulatory/compliance requirements in insurance sales • Define the data architecture and business logic behind data-driven add-on and cross-sell recommendations • Ensure the channel is built on a channel-agnostic architecture that can extend beyond web to WhatsApp, app, and partner channels • Partner with underwriting, pricing, and compliance to make sure the AI-driven journey stays within risk and regulatory guardrails • Define and track success metrics and use them to drive the product roadmap • Act as the day-to-day counterpart to the internal and external build partner, managing scope, timelines, and quality • Scope the path to regional rollout, capturing what's reusable vs. market-specific

What we’re looking for • 6–8+ years in product management/product ownership, ideally with experience shipping consumer-facing digital products in insurance, fintech, or e-commerce • Direct experience building or owning Digital and/or AI-powered customer journeys - not just familiarity with AI tools • Strong grasp of agile delivery - comfortable writing detailed specs and managing an external dev team, not just running ceremonies • Working knowledge of how insurance products and financial regulations • Sharp instincts for conversion-focused UX and where friction genuinely matters vs. where it's a compliance non-negotiable • Comfortable operating with ambiguity - this is a 0-to-1 build, not an existing product with a mature backlog • Excellent stakeholder management - this role sits between strategy, tech delivery, core insurance operations, and country teams • Bilingual language capabilities (Mandarin and English fluency)

Location Hong Kong (P1), Singapore (P2) or Malaysia (P2)