PR & Communications Lead at Froda · Stockholm

Are you a senior PR professional with strong news judgement, great media relationships and the ability to turn complex topics into stories that shape conversations?

We are looking for a PR & Communications Lead to own and develop Froda's PR agenda across our markets. This is a senior, hands-on role within the Marketing team, reporting to the CMO. You will be Froda's PR expert and work closely with founders, C-level leadership and teams across the organisation to shape our external position, reputation and visibility.

About Froda

Founded in 2015, Froda's mission is to democratize access to financing, giving small businesses the same growth opportunities as large ones. Through digital innovation, we've transformed the loan process from months to minutes, offering fair, fast, and accessible financing. Now, through embedded lending, we're integrating our technology with global banks and fintechs, building the next generation of lending infrastructure. Join us in creating opportunities for small businesses to invest in their ideas on the best possible terms.

About the role

As PR & Communications Lead, you will own Froda's PR strategy, media agenda and external communications across both Froda and Froda Embedded.

A major part of the role is driving PR around partner launches, new markets, strategic collaborations and company milestones, while also building Froda's broader position through proactive media relations, thought leadership, executive visibility, organic social and events.

You will move seamlessly between strategy and execution, from advising leadership and shaping narratives to writing, pitching, preparing spokespeople and getting stories live.

What you'll do

• Own Froda's PR strategy and proactive media agenda.
• Lead PR around partner launches, new markets and key company developments.
• Build strong relationships with journalists, media and relevant industry platforms.
• Identify, shape and pitch stories with real news value.
• Develop thought leadership, opinion pieces and executive communications.
• Build the external profiles of founders and senior spokespeople.
• Use LinkedIn and organic social strategically as part of the PR mix.
• Turn complex technology, finance and societal topics into clear and compelling communication.
• Prepare spokespeople for interviews, panels and speaking opportunities.
• Identify relevant conferences, events and external platforms.
• Manage reactive media and reputation issues when needed.

What we're looking for

• 8+ years of relevant PR and communications experience.
• Strong hands-on experience in media relations and proactive PR.
• Excellent news judgement and strong understanding of how media works.
• Excellent writing, storytelling and editorial skills.
• Strong strategic judgement combined with a genuine doer mentality.
• Experience working closely with founders, executives and senior stakeholders.
• Highly structured, proactive and comfortable managing several parallel initiatives.
• Prestigeless, collaborative and comfortable working with people at all levels, internally and externally.
• Able to move from strategic counsel to detailed execution without losing momentum.

We'd be particularly excited if you also have

• A background in technology PR, fintech, financial services, innovation or societal affairs.
• Experience working with well-known brands, recognised founders or high-profile companies.
• A strong network across business, technology, financial or national media.
• International PR experience and experience working across multiple markets.
• Experience from a leading PR agency, scale-up or high-growth company.
• Experience with partner PR, B2B tech, data-driven PR or events.

What success looks like

Froda becomes more visible and influential across both Froda and Froda Embedded, with stronger media relationships, high-quality earned coverage, stronger executive visibility and partner launches that create real external impact.

You become Froda's trusted PR advisor and ensure we consistently show up in the right conversations, with the right stories and the right spokespeople.

About your application

Along with your application, you'll have the opportunity to answer a few short questions about your background and what interests you about Froda. They're optional, but we hope you'll take a few minutes to answer them. We really want to learn more about you, and your answers give us a more complete picture than a CV alone.