Consumer and Market Insight Analyst at Fotile in Parsippany, NJ

About Us: Come Join Our Team! FOTILE is a leading international manufacturer of High-end Kitchen appliances. FOTILE is China's most successful high-end kitchen appliance manufacturer, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. FOTILE is the choice of appliance for over 17 million families around the world.

Job Responsibilities: ● Conduct market research to identify consumer trends, category developments, competitive activity, and emerging growth opportunities. ● Analyze consumer behavior, purchase drivers, customer segments, and market trends to support business and marketing decisions. ● Monitor competitors across products, pricing, promotions, positioning, distribution, digital presence, and new product launches. ● Develop regular market and competitive intelligence reports for leadership and cross-functional teams. ● Analyze internal sales, e-commerce, customer, and marketing data to identify trends and areas of opportunity. ● Partner with Marketing, Sales, E-Commerce, Product, and Customer Service teams to provide insights that support strategic planning. ● Conduct customer segmentation and develop consumer profiles to improve targeting, positioning, and messaging. ● Support new product development and launches by evaluating market demand, consumer needs, competitive positioning, and pricing opportunities. ● Design and manage consumer research projects, including surveys, interviews, focus groups, and other qualitative and quantitative studies. ● Track brand awareness, consumer sentiment, customer feedback, and market perception. ● Develop dashboards and presentations that clearly communicate key findings, trends, risks, and recommendations. ● Evaluate campaign, product, and channel performance to identify opportunities for optimization. ● Stay current on trends within the kitchen appliance, home improvement, retail, e-commerce, and consumer lifestyle markets. ● Provide leadership with data-driven recommendations to support short- and long-term business strategy.

Qualifications: ● Bachelor's degree in Marketing, Business, Market Research, Economics, Statistics, Data Analytics, or a related field. ● 4+ years of experience in market research, consumer insights, business intelligence, marketing analytics, strategic planning, or a related field. ● Strong analytical skills with experience interpreting large datasets and translating findings into actionable business recommendations. ● Experience with consumer research, competitive analysis, market segmentation, and trend analysis. ● Experience working with consumer products, appliances, retail, e-commerce, home improvement, or related industries is preferred. ● Familiarity with syndicated market research platforms or consumer research tools is a plus. ● Strong presentation and storytelling skills with the ability to communicate complex findings clearly to different audiences. ● Experience managing external market research firms and overseeing end-to-end research projects, from project scoping and vendor selection through execution, analysis, and delivery of actionable insights.

Salary Range: $70k -$100k + Bonus and Profit Sharing

FOTILE is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V