Territory Sales Manager at Forney Industries in Austin, TX

Apply Description Build a Territory. Take Share. Drive Growth. Forney – Industrial Pro is hiring a Territory Sales Manager to lead and expand our presence across Texas and Oklahoma. This is a growth-focused role, not a maintenance assignment. You will be responsible for building distributor relationships, converting competitive accounts, and driving consumable pull-through tied to equipment sales. The territory has significant runway, and success is defined by share gain, new account development, and measurable revenue growth. If you are a self-directed, competitive industrial sales professional who understands how to win in the welding and industrial distribution channel, this role is built for you. This role is built for someone who wants to own a territory, compete, and win. If you are looking for a position where effort directly translates into results—and results are rewarded—this is the opportunity. What You Will Own Drive territory growth by increasing share within existing distributors and converting targeted competitive accounts Attach consumables to every equipment sale, building repeatable revenue streams Develop and execute account plans that align with distributor business models and growth objectives Create demand at the end-user level through joint calls, demonstrations, and application support Influence distributor behavior at the counter level to drive product adoption and replenishment Manage a disciplined pipeline of opportunities, tracking progress and closing business consistently Represent Forney - Industrial Pro in the market through trade shows, training events, and in-field engagement Why Forney - Industrial Pro Wins Consumable-driven model that creates repeat revenue beyond the initial equipment sale Distributor-focused programs designed to support margin, adoption, and long-term growth Structured sales approach with bundled solutions and repeatable selling plays Strong position in the core welding market (thin-to-mid gauge applications where the majority of work occurs) Ability to compete effectively with established brands through value, not just price What the Role Looks Like and Who succeeds in the This Role Competitive, self-motivated sales professionals who take ownership of results Individuals who understand how to navigate and influence distributor organizations Reps who can translate relationships into revenue and consistently close business Professionals comfortable working independently while collaborating cross-functionally Salespeople who thrive in a performance-driven, growth-focused environment Requirements Experience & Background 3–5+ years of industrial or welding-related sales experience Proven track record of meeting or exceeding sales quotas Experience working with welding/compressed gas or industrial distribution channels Strong understanding of welding processes (GMAW, GTAW, SMAW, plasma, oxy/fuel) preferred Ability to develop and execute account strategies that drive measurable results Compensation & Structure Base salary plus performance-driven incentive tied to territory growth Earnings potential aligned with share gain, new account development, and revenue expansion High performers will have the opportunity to exceed six-figure total compensation Key Performance Indicators Revenue and territory growth vs. quota New account acquisition and competitive conversions Account penetration and consumable attachment rates Pipeline development and opportunity closure Effective expense and territory management Work Environment & Requirements Home-office-based role with 50–70% travel Regular in-field activity including distributor visits, demonstrations, and trade events Ability to lift up to 90 lbs and perform hands-on product demonstrations Strong organizational and CRM discipline required