Demand Generation Lead at Forge in Newton, MA

What You'll Own

Demand Generation

• Own pipeline generation across the full funnel, from lead acquisition through qualification.
• Scale and optimize our core acquisition channels, including referrals, paid search, radio, and SEO.
• Identify, test, and expand into new growth channels, including content, partnerships, influencer, and emerging AI search platforms.
• Hire and partner with freelance specialists where it makes sense, while maintaining deep ownership internally.
• Build and execute campaigns that create consistent demand throughout the year and protect us from seasonal dips.

Content & Brand

• Develop compelling messaging that differentiates Forge.
• Write and publish high-quality content, including blog posts, landing pages, and campaign assets, with support from our content team.
• Ensure every campaign reflects a clear, consistent brand voice.

Revenue Operations

• Own HubSpot as the central source of truth for sales and pipeline performance.
• Improve attribution, lead routing, reporting, and funnel visibility.
• Build dashboards and reporting that help the business understand what's working and where to invest next.
• Continuously optimize the systems, workflows, and tools that power growth.

Sales Enablement 

• Own and optimize how leads move through HubSpot, including routing, lifecycle stages, and sales workflows. Identify friction in the funnel and fix it—especially anything slowing down speed-to-lead or follow-up.
• Optimize the tools, workflows, and automations that help sales move faster and close more—whether that’s a better deck, a new follow-up sequence, or fixing something broken in HubSpot.
• Partner closely with Sales and RevOps to improve lead flow, pipeline visibility, and conversion.
• Jump in where needed to support deals and help the team win.

Team & Cross-Functional Partnership

• Manage and mentor a very small internal marketing team. 
• Collaborate closely with Sales, Revenue Operations, Finance, and Leadership.
• Make a case for, hire, and work effectively with external freelancers.

What Success Looks Like

In your first few months, you'll quickly assess our existing engine, identify gaps, and prioritize the highest-impact opportunities.

Over time, you'll diversify our acquisition mix, improve funnel efficiency, strengthen attribution, and build a scalable demand generation machine that can support our next stage of growth.

Most importantly, you'll help Forge grow faster, smarter, and more efficiently.

About You

You know the difference between general marketing and true demand generation. You're obsessed with pipeline, conversion, CAC, and channel performance. You care about results, not just activity.

You're as comfortable setting the strategy as you are executing it. You can zoom out to build the roadmap, then zoom in to write the ad copy and launch the campaign.

• Deep expertise in B2C demand generation, growth marketing, or performance marketing.
• Highly proficient in HubSpot, including workflows, reporting, attribution, and automation.
• Comfortable writing copy, launching campaigns, and building dashboards yourself.
• Experience managing freelancers, agencies, or contractors.
• Strong understanding of SEO, content marketing, and conversion optimization.
• Analytical, resourceful, and highly accountable.
• Thrives in fast-moving, ambiguous startup environments.

Bonus Points

• Experience in home services, HVAC, clean energy, or other high-consideration consumer categories.
• Strong hands-on experience managing paid search, especially Google Ads.
• Experience marketing rebate-driven or regulated products.
• Familiarity with AI-driven marketing tools and emerging search platforms.

Compensation & Benefits

• Salary range of $130,000–$160,000
• Equity
• Potential for performance based bonuses as you make an impact
• Comprehensive health and dental coverage
• 401(k) with company match
• Hybrid/flexible work environment - typically 3-4 days in Newton