Business Development Representative at Foods Connected · Bentonvil…

A LITTLE INFORMATION ABOUT US!

Foods Connected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain, quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team, we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.

At Foods Connected, we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy coming into the office every day working together and solving problems for our customers. Whether we are in the middle of a fast and intense development sprint, on a Teams call discussing our project statuses or enjoying a game of ping-pong or pool in the office, it is important to us that our employees are happy and delivering the best possible result for our customers.

We’re always keen to welcome talented individuals to join our expanding North American team in Bentonville. So if you’re driven, with a passion for developing simple software solutions, creating great user experiences, designing scalable solutions for real business challenges and ensuring customer happiness then we’re looking for you!

IS THIS SOMETHING THAT INTERESTS YOU?

The Business Development Representative (BDR) will play a key role in building and qualifying the sales pipeline for Foods Connected. This role involves managing Marketing Qualified Leads (MQLs), nurturing them to Sales Qualified Leads (SQLs), and performing initial qualification of SQLs before handoff to the Business Development team.

The BDR will work closely with Sales & Marketing to execute campaigns, maintain data hygiene in HubSpot, and support reporting on sales metrics. A strong understanding of HubSpot lifecycle stages and CRM best practices is essential. The ideal candidate will also have knowledge of buyer intent signals and, ideally, experience developing outbound strategies based on intent data.

The Business Development Representative will become an instrumental part of the Sales & Marketing function and will report into the Head of Sales. A strong interest and curiosity of the Food Industry is beneficial as well as an ability to build a strong understanding of systems and solutions that we offer.

Through utilisation of tools such as LinkedIn Sales Navigator, our CRM platform (HubSpot) you will be responsible for the successful conversion of prospects to qualified leads and work closely with the Business Development team to progress these conversations with target clients through the sales lifecycle.

You will be an outgoing individual with a determination to succeed, with a pre-disposition to stay positive. The role will require excellent communication skills and prior experience with campaign management and CRM systems and information systems. The BDR will also be expected to leverage AI capabilities within current and future tools to enhance lead qualification, intent-based outreach, and overall efficiency in the BDR process.

RESPONSIBILITIES:

Lead Management & Qualification-50%

• Developing a pipeline of qualified campaign leads generated through strategies led by the Foods Connected Marketing team.
• Own the process of engaging MQLs, nurturing them to SQLs, and conducting initial qualification of SQLs.
• Understand and apply HubSpot lifecycle stages to ensure accurate lead progression and reporting.
• Monitor buyer intent signals and prioritise outreach based on engagement and readiness to buy.
• Collaborate with Marketing to optimise lead handoff and campaign follow-up.
• Utilisation of tools to manage campaign effectiveness and track progress via CRM (HubSpot, Zoom Info and LinkedIn Sales Navigator).
• Researching prospective accounts in targeted markets, including but not limited to; retailers, food manufacturers and food service businesses
• Fully understand the Foods Connected software solutions to a high level which allows initial engagement with prospective customers.

Sales Operations & Data Hygiene – 20%

• Maintain accurate and complete data in HubSpot, ensuring compliance with SOPs.
• Support reporting on key sales metrics, including lead conversion rates, pipeline velocity, and campaign performance.
• Assist in identifying process improvements for CRM usage and lead management workflows.
• Utilize AI-driven features in HubSpot and other platforms to improve lead scoring, intent detection, and workflow automation.

Outbound Strategy & Business Development – 30%

• Ability to qualify and prioritise prospects by working across our Business Development and Marketing teams.
• Follow SOPs in relation to updating our CRM platform HubSpot and managing the sales lifecycle from initial outreach to engagement with the Business Development team.
• Research prospective accounts in targeted markets (retailers, food manufacturers, food service businesses).
• Where possible, leverage buyer intent data to develop targeted outbound strategies.
• Partner with senior Business Development team members to prepare demos and progress qualified opportunities.
• Work toward KPIs related to lead generation, engagement, and conversion.

EXPERINCE REQUIRED:

To perform this job successfully, the Business Development Representative should have experience with:

• High level of proficiency in HubSpot or similar CRM system to include:
  • Logging activities
  • Managing leads, contacts and opportunities
  • Using views, reports and dashboards
  • Understanding lead routing and scoring
• Knowledge of prospecting and research tools e.g. LinkedIn Sales Navigator and ZoomInfo
• Knowledge of sales engagement platforms and tools e.g. HubSpot sequences
• Microsoft: 365 Suite (Excel, PowerPoint, etc.)

QUALIFICATIONS REQUIRED:

• 2+ years’ experience in a similar role interacting with a CRM system such as HubSpot, as well as experience with LinkedIn Sales Navigator
• Experience using a contact database such as Zoom Info to build lists in the CRM.
• Prior experience with the Software or Food industry.
• Familiarity with AI-powered sales enablement tools and ability to apply AI insights to outbound strategies.

BENEFITS:

• Competitive Base Salary
  
• Clear Career Progression
  
• Generous Holiday Package - 25 Days + 10 Public Holidays
• Secure Company Hardware
• Private Healthcare & 401k