Fluence→
Specialist, Product Marketing at Fluence in Arlington, VA
Skills
Job Description
Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.
Job Description:
Role Overview
The Product Marketing Specialist will serve as a strategic bridge between product strategy, marketing execution, and sales enablement, playing a pivotal role in driving commercial success for Fluence’s B2B energy storage solutions. Sitting within Fluence’s Corporate Marketing team, this position is responsible for developing and executing best-in-class go-to-market plans, championing product value, and ensuring cross-functional alignment to maintain Fluence’s leadership in the market.
Key Responsibilities
Go-to-Market Strategy: Execute comprehensive go-to-market strategies and launch plans for offerings within our portfolio, leveraging NPI methodologies and stakeholder feedback to optimize results. Facilitate cross-functional collaboration with Product, Sales, Regional Marketing, and Customer Success teams to ensure alignment and seamless execution.
Messaging & Positioning: Develop compelling, differentiated product messaging and positioning tailored to diverse customer segments, grounded in robust market and customer insights. Test and iterate messaging through customer validation and competitive benchmarking.
Sales Enablement: Equip global sales teams with high-impact collateral, training, and tools mapped to the buyer’s journey, including competitive battlecards and objection-handling guides. Continuously update enablement resources based on feedback and performance metrics.
Market & Competitive Intelligence: Act as the subject matter expert on target buyers, industry trends, and competitive dynamics. Translate market and competitive insights into actionable marketing strategies.
Content Collaboration: Collaborate with ABX and regional marketing teams to create engaging assets (e.g., white papers, webinars, case studies, and solution briefs) that drive pipeline growth, enhance thought leadership, and support customer acquisition and retention.
Performance Measurement: Analyze KPIs to evaluate the effectiveness of product launches and marketing initiatives. Implement a continuous improvement process, sharing insights and recommendations with stakeholders to maximize ROI.
Required Qualifications & Experience
Bachelor’s degree in Marketing, Business, Engineering, or a related field
3-5 years of experience in B2B product marketing, ideally within energy, renewables, or industrial technology sectors.
Proven success launching and managing B2B products across their lifecycle, from ideation to commercialization and post-launch optimization.
Exceptional communication, storytelling, and presentation skills, with demonstrated ability to distill complex technical concepts into compelling, customer-centric value propositions.
Strong analytical and data-driven mindset, experienced in leveraging market research, customer insights, and performance metrics to inform strategy and decision-making.
Ability to lead through influence, drive cross-functional collaboration, and thrive in a fast-paced, dynamic environment
Experience with modern marketing tools, CRM platforms, and digital analytics to support campaign execution and measurement.
Passion for innovation, customer success, and continuous learning.
Our Culture
At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.
Unleash Voices
We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.
Customer Fluent
Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.
Infinite Impact
We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.
All In
We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.
Equal Opportunity Employer
At Fluence, we believe great teams are built on a collaborative and connected culture. We’re proud to be an Equal Opportunity Employer and welcome qualified applicants of all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity or expression, genetic information, or any other status protected by law.
Work Authorization
To join our team, you’ll need to be legally authorized to work in the United States at the time of application and throughout your employment, without the need for employer sponsorship. Please note that Fluence does not sponsor work visas for this position.