Content Author - AdFarm at Flint Group in Guelph, Ontario

Content Author - AdFarm

Location: Guelph, Ontario

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be part of a team that does these things—and does them well—we should chat.

We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Priorities, content requirements and timelines can shift. Are you ready to adapt, manage multiple requests and keep content moving efficiently from draft through publishing?

Are you being smart? Accuracy matters, particularly when working with technical and regulated product information. Are you comfortable asking the right questions, following established standards and carefully reviewing your work?

Are you being helpful? Strong content depends on strong collaboration. Are you ready to work closely with Design, CMS and Project Management teams, communicate blockers early and help move work across the finish line?

As the Content Author, you will write, update and maintain website copy within Magnolia CMS across multiple brand properties. You will produce both SEO-optimized creative copy and non-optimized content updates while ensuring content remains accurate, brand appropriate and aligned with established CMS standards. Working closely with Design, the CMS Lead and the Digital Project Manager, you will help move content efficiently from draft through review and publishing.

You’ll love coming to work every day if you Get, Want and have the Capacity to be accountable for the following:

• Content Creation and Updates
• SEO-Optimized Copywriting
• Content Accuracy and Governance
• Bilingual Content Coordination
• CMS Publishing Support
• Cross-Team Collaboration

You’ll have success here if you value clear processes and feel qualified based on having experience doing the following things:

• Write and update website copy directly within Magnolia CMS, including headers, body copy, page titles, meta descriptions and other page-level content.
• Maintain an accurate and brand-appropriate voice across distinct product categories, including agriculture, turf, pest control and horticulture.
• Apply updates to text blocks, product information, seasonal messaging and campaign content.
• Carefully review regulated and technical product content, including labels, product descriptions and technical claims, to maintain accuracy.
• Write creative copy that incorporates provided keyword requirements without sacrificing readability or brand voice.
• Structure headers, content blocks, page titles, meta descriptions and internal links according to on-page SEO best practices.
• Revise copy based on stakeholder feedback, keyword requirements and page structure needs.
• Coordinate French-language versions of content alongside English-language content.
• Account for differences in English and French copy length that may affect page layout or the user experience.
• Flag content where French copy length or structure may create visual issues during layout review.
• Follow the content governance, page structure and publishing standards established by the CMS Lead.
• Work closely with Design, the CMS Lead and the Digital Project Manager to move content efficiently through review and publishing.
• Communicate clearly and proactively about progress, blockers, questions and outstanding approvals.
• Maintain organized workflows and provide complete, accurate handoffs to reviewers and publishing partners.
• Manage and prioritize multiple content requests across different brands, products and deadlines.

We train our team to help them succeed, and everyone on our team contributes to our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• Post-secondary education in communications, marketing, journalism, digital media or a related field.
• Experience writing, updating and publishing content within a CMS environment; Magnolia experience is preferred.
• Strong writing, editing and proofreading skills across varied product and technical subject matter.
• The ability to adapt tone, messaging and style across multiple brands and audiences.
• A working understanding of on-page SEO practices, including keyword integration, header structure, internal linking, page titles and meta descriptions.
• Exceptional attention to detail, particularly when working with regulated or technical product information.
• Strong organizational skills and the ability to track, prioritize and complete multiple content assignments.
• The ability to collaborate effectively across Design, CMS, Digital and Project Management teams.
• A proactive communication style and the ability to provide clean, accurate handoffs to reviewers.
• Experience coordinating bilingual English and French content is considered an asset.
• Experience working in an agency or multi-brand environment is considered an asset.
• Agriculture, horticulture, turf or pest control industry experience is considered an asset.

We offer all employees health, dental, and vision benefits, automatic 3% RR46 contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything to us, and we do our best to hire according to shared values and mutual respect.

We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.