Marketing Automation Coordinator at Flinders… · Bedford…

Marketing Automation Coordinator Location: Bedford Park / Kaurna Country Full-Time | Continuing Professional HEO6 | $94,456- $100,710 Location: Bedford Park / Kaurna Country View Position Description About the Role This is a terrific opportunity to upskill your craft while contributing to the development of compelling, on-brand content tailored for digital platforms, specifically the creation of engaging, persuasive, and personalised content for segmented, nurture and engagement email marketing campaigns. As a crucial member of the Digital Marketing Team, the Marketing Automation Coordinator assists the team in crafting and executing email marketing, automation and digital strategies aimed at recruiting domestic and international students.  This is a team is doing amazing things while they innovate and push boundaries with the goal of changing how students experience Higher Education. Some of the key position responsibilities of the role are: Contributing to the development of content for email marketing campaigns based on audience segmentation and workflows which includes for A/B and multivariant testing to test digital marketing and automation campaigns utilising Marketo and other digital marketing platforms. Supporting digital marketing and automation activities through the effective use and continuous optimisation of marketing platforms and customer data systems, including identifying new use cases and process improvements. Participating in the testing, validation and quality assurance of new or enhanced digital marketing and automation features prior to deployment, supporting continuous improvement and effective adoption of platform capabilities Working with the Creative Studio, content producers and copywriters to develop compelling, audience-led content across the customer lifecycle, supporting integrated campaigns and marketing automation journeys across email, web and social channels. About You With a solid understanding of digital marketing, you are a natural communicator who can collaborate effectively with cross-functional team and stakeholders alike. A master of organisation, you have the capacity to work independently or collaboratively as part of a team, exercise initiative, judgement and problem-solving skills, and can interpret and apply relevant policies and procedures. Familiar with CRM systems and a basic understanding of how customer data is captured and used to support personalised digital marketing and automation activities, you possess the ability to deliver creative, innovative, email marketing campaigns that deliver measurable outcomes.  This is complimented by your experience or exposure to audience and market segmentation principles, with an understanding of how these can support targeted messaging across different campaign objectives and stages of the customer journey. Tertiary qualifications in marketing or related field with subsequent relevant experience or an equivalent combination of experience and/or education and/or training are required, however, familiarity with the higher education sector, though not essential, is advantageous, To learn more about the key position responsibilities and capabilities, please view the Position Description About the Marketing and Student Recruitment team The Marketing and Student Recruitment team is pivotal in advancing Flinders' reputation as an innovative, world-leading university. We’re looking for skilled and motivated team members to help drive our marketing strategies and initiatives. If you’re passionate about shaping impactful marketing campaigns, building the Flinders University brand, and contributing to the recruitment of future students, we want to hear from you. Life at Flinders We're transforming and investing in people and facilities to create contemporary, stimulating, and satisfying learning and work environments that reflect our core values of excellence, innovation, courage, and integrity. Flinders is refocusing its strategic priorities with the aim of elevating its performance to be a top ten Australian university, and amongst the top 1% in the world. Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them. So, why work at Flinders? 17% Superannuation + salary packaging options Flexible working arrangements Our commitment to wellbeing through our Thriving@Flinders initiative Wide range of professional development activities and services, including exclusive staff study offers We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards Vibrant campus life and amenities including on campus health care services, gym and childcare centre (Bedford Park, South Australia) Our Commitment to Reconciliation and Indigenous Employment Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples.  We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies. Please see here for our Reconciliation Action Plan Please see here for our Indigenous Workforce Strategy Prescribed Conditions for Employment Flinders University is committed to providing a safe, respectful and inclusive environment, free from gender‑based violence. Appointment to this role is conditional on the completion of required pre‑employment checks and declarations, each of which must be satisfactory to the University. This includes a Gender‑Based Violence declaration, in accordance with the National Higher Education Code to Prevent and Respond to Gender‑Based Violence (2025), and a Nationally Coordinated Criminal History Check. How to Apply and Information You are required to submit a CV, along with a separate one page document telling us what it is about you that makes you an ideal candidate for the job For more information regarding this position, please contact Anthony Hill Certification Applications to be submitted before 10.00pm: 24 May 2026 At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities. Flinders. Fearless.