Head of Marketing at Fitt in Canada

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a venture-backed, food-as-medicine startup developing evidence-based nutrition products that support patients before and after surgery and improve outcomes in musculoskeletal health. ABOUT YOU You are a strategic but hands-on marketing leader who thrives in a fast-moving startup environment. You are comfortable navigating ambiguity, testing new ideas, managing multiple partners, and moving between high-level planning and direct execution. You are also a collaborative, low-ego leader who values strong relationships and team success. SKILLS, EXPERIENCE, AND QUALIFICATIONS - Five or more years of experience in marketing, project management, or marketing leadership. - Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category. - Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models. - Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation. - Ability to translate complex clinical or technical information into clear, approachable consumer messaging. - Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement. - Demonstrated success managing people, agencies, vendors, or fractional service providers. - Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously. - Experience developing go-to-market strategies and launching new products or services. - Ability to analyze performance data, identify opportunities, and make recommendations based on results. - Excellent communication, collaboration, and relationship-building skills. - Experience working in a startup or growth-stage environment is strongly preferred. - Passion for improving health outcomes and helping shape the future of healthcare through nutrition. KEY RESPONSIBILITIES LEAD THE MARKETING FUNCTION - Build and execute the company’s marketing strategy across its B2B2C business model. - Manage, coach, and develop the internal marketing team. - Determine which capabilities should be built internally and which should remain with external partners. - Lead hiring, agency selection, and vendor-management processes as needed. DRIVE CONVERSION AND THE CONSUMER EXPERIENCE - Develop and execute a conversion-rate optimization strategy across the patient journey. - Test messaging, content, and digital experiences to identify the strongest conversion levers. - Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels. - Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion. SUPPORT CUSTOMER ACQUISITION AND RETENTION - Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams. - Create and improve sales materials based on evolving market needs. - Ensure the company remains top of mind and adds value to surgeon practices without creating unnecessary burden. - Build inbound demand through content, search, social media, advertising, and other relevant channels. - Oversee trade shows, educational programs, and other marketing events. OVERSEE BRAND AND CONSUMER MARKETING - Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials. - Translate clinical science into clear, empowering messaging that helps patients make informed and healthy choices. - Direct internal and external creative resources to ensure consistent, effective execution across channels. BRING NEW PRODUCTS AND SERVICES TO MARKET - Develop and execute go-to-market strategies for new products and services. - Lead product rollouts and limited-market releases. - Partner across the organization to align messaging, channels, resources, and execution. CAPTURE CUSTOMER AND CONSUMER INSIGHTS - Stay closely connected to surgeon, staff, and patient needs. - Monitor changing market conditions and adapt marketing strategies accordingly. - Partner with research and development to help influence the innovation roadmap. MANAGE AGENCIES AND MARKETING PERFORMANCE - Lead day-to-day relationships with creative, web, email, and other fractional partners. - Establish clear priorities, deliverables, timelines, and measures of success. - Ensure marketing resources and budgets are directed toward the strongest opportunities. - Analyze performance and use data to guide recommendations and decisions. This position is based in Toronto, Ontario, and follows a hybrid schedule with three days per week in the office.