Business Development Representatives at FinThrive · Gurgaon

The impact you will make

As a Business Development Representative (BDR) at FinThrive, you will be on the front lines of our growth engine—uncovering opportunities, driving brand awareness, and developing relationships with prospective customers. Your role is pivotal in generating new pipeline by engaging inbound leads and executing strategic outbound campaigns. Through persistent outreach, active listening, and tailored messaging, you will create the first impression of FinThrive, setting the tone for a long-term partnership with our customers.

You will work closely with our Sales, Marketing, Customer Success, and Sales Operations teams to drive coordinated efforts across target accounts. With a blend of curiosity, hustle, and grit, you will help elevate our go-to-market strategy and bring FinThrive’s value to healthcare organizations nationwide.

What you will do

Inbound Lead Qualification:

Engage, qualify, and nurture marketing-generated leads via email, phone, and social platforms to determine fit and readiness. Maintain and follow a consistent follow-up cadence and provide timely handoff of sales-ready leads to the appropriate sales representative.

Outbound Prospecting:

Execute strategic outbound campaigns into targeted accounts and personas aligned with sales leadership, sales operations, product, and marketing.

Use phone, email, and LinkedIn to generate interest, schedule discovery calls, and set qualified meetings for the field sales team.

Tailor messaging based on prospect pain points, industry trends, and FinThrive’s unique value propositions.

Pipeline Generation and Trade Show Support:

Identify and engage key contacts in advance of trade shows, roadshows, or territory visits to pre-book meetings and maximize field productivity. Provide field reps with detailed call notes and prospect insights gathered during outreach.

CRM and Systems Excellence:

Log all activity, lead status, and follow-up tasks within Salesforce.com or Gong to ensure data accuracy and transparency. Leverage tools like ZoomInfo for contact research and Gong for call recording, execution of prescribed sales plays, intelligence, and coaching.

Collaboration and Feedback Loop:

Partner with Marketing to provide qualitative feedback on campaign performance and lead quality. Participate in weekly meetings with Field Sales Reps, Sales and CSM Leaders, and Sales Ops to align on goals, messaging, and outreach prioritization.

Metrics and Accountability:

Consistently meet or exceed weekly and monthly activity goals (calls, emails, meetings booked). Embrace feedback and coaching to continuously improve talk tracks, objection handling, and outreach strategy.

What you will bring

Bachelor’s degree or equivalent experience in Business, Marketing, Communications, or a related field 2+ years of experience in a sales, customer-facing, or business development role Strong written and verbal communication skills; confident in holding conversations with all levels of decision-makers Comfort working in a fast-paced environment with high expectations for outbound activity and responsiveness Entrepreneurial spirit with the ability to stay self-motivated, organized, and goal-oriented Resilient mindset and the ability to thrive in a role that requires frequent rejection High degree of professionalism, curiosity, and coachability Must be able to remain at a computer and phone for extended periods Ability to follow directions, pivot quickly, and work independently with minimal supervision

What we would like to see

Familiarity with Salesforce.com, Gong, ZoomInfo, and LinkedIn Sales Navigator SaaS and/or healthcare industry experience Prior experience using a structured outbound methodology such as MEDDICC, MEDDPIC, or Challenger Experience prospecting into hospitals, health systems, or payer organizations Demonstrated success in meeting or exceeding quota or activity-based KPIs in a prior sales or similar role Understanding of the healthcare technology buying cycle