Marketing Operations Lifecycle Specialist at Filevine · Salt…

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Job Summary

We are seeking a highly detail-oriented and execution-focused Marketing Operations Lifecycle Specialist to support lead flow, lifecycle management, and conversion optimization across the funnel.

This role sits at the center of marketing execution. You will own the systems and processes that move leads from first touch through sales handoff, ensuring data accuracy, clean routing, and strong conversion performance.

This is a hands-on role focused on building, launching, and optimizing campaigns and lifecycle programs within HubSpot and Salesforce.

Lifecycle & Lead Management

Manage lead flow from capture through MQL, SQL, and SAL stages

Execute and optimize lead routing, assignment rules, and handoffs to SDRs and AEs

Support and improve lead scoring models based on behavior and firmographics

Manage list uploads, segmentation, and enrichment processes

Ensure proper lifecycle stage progression and tracking across systems

Campaign Execution & Conversion Optimization

Build and launch landing pages, forms, and conversion paths in HubSpot

Create and manage emails, nurtures, and automated workflows

Run A/B tests across landing pages, forms, and email campaigns

Continuously optimize conversion rates across key funnel stages

Partner with content and paid teams to ensure campaigns are set up for success

2+ years of experience in marketing operations, lifecycle marketing, or demand generation

Hands-on experience with HubSpot (required) and Salesforce (preferred)

Experience building landing pages, emails, workflows, and forms

Strong understanding of lead lifecycle stages and funnel metrics

Experience with A/B testing and conversion rate optimization

High attention to detail with strong QA discipline

Ability to manage multiple projects and execute quickly

Analytical mindset with ability to turn data into actionable improvements

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com

- A dynamic, rapidly growing company, focused on helping organizations thrive 

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Opportunity to learn from a dedicated leadership team

- Top-of-the-line company swag

Filevine will handle your personal information according to what’s outlined in our Privacy Policy.

Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.