Events Coordinator

DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser’s, Inc. is a family-owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser’s provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.

Summary This hybrid role supports both event planning and vendor marketing programs. The Marketing & Event Coordinator is responsible for executing company events and managing vendor-driven marketing initiatives. This role collaborates closely with Marketing, Purchasing, and Sales, and reports to the Marketing Manager.

Essential Duties and Responsibilities

• Plan and execute the annual Feeser’s Expo, including promotions, giveaways, seminars, registration, signage, and event experience

• Coordinate Expo reception, including venue, food and beverage, activities, and guest management

• Maintain the marketing event calendar and ensure deadlines, materials, and logistics are met

• Organize and track event assets (swag, signage, backdrops, etc.) and manage inventory/restocking

• Plan and coordinate monthly Sales Meetings in conjunction with the Director of Sales including distributing print collateral and internal recap content

• Assist with vendor-related events in partnership with the Purchasing department

• Manage sponsorship relationships and track fulfillment of agreements, while identifying opportunities for renewal and growth

• Research and select high-impact regional events across Feeser’s core market segments

• Participate in regional conferences and trade events across core market segments, including booth setup and on-site coordination

• Engage attendees to generate and qualify leads; set up tracking for sales follow-up

• Source, order, and manage promotional items, apparel, and event materials

• Track promotional initiatives and develop new ideas, including tiered programs

• Partner with Sales to align promotional items with customer-facing initiatives

• Support seasonal marketing publications by sourcing and placing vendor products

• Assist with proofreading and distribution coordination with Sales

• Manage the quarterly MIXER magazine, including vendor ad outreach and digital distribution

• Produce the monthly Rebates & Offers digital magazine, including content organization and distribution

• Manage vendor rebate programs in CRM, including setup, tracking, and coordination with vendors and partners (e.g., UniPro)

• Communicate rebate opportunities to Sales and maintain accurate rebate and coupon documentation

• Other duties as assigned

Skills Required

• Strong organizational skills and ability to manage multiple deadlines
• Detail-oriented with a focus on execution and follow-through
• 2-4 years' experience in event planning, logistics, or marketing coordination
• Ability to collaborate across teams including Sales, Purchasing, and vendor partners
• Proactive, solutions-oriented, and comfortable managing moving pieces
• Proven experience planning and managing a wide range of events, including in-person, small-scale, and large-scale programs

Qualifications and Experience

• 2-4 years’ experience in event planning, logistics, marketing coordination, or a related role
• Experience planning and managing a wide range of events, including in-person and large-scale programs
• Preferred experience managing events with 300+ attendees

Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.