Marketing & Communications Manager - FamilyWell Health & FamilyWell Academy

Location: Remote

Department: Marketing & Communications

Reports To: Head of Growth Operations

Job Type: Part-Time, Contract, up to 25–30 hours per week (with potential path to full-time)

Compensation: $55–$70/hr depending on experience

Scope: Supports both FamilyWell Health (clinical/B2B) and FamilyWell Academy (D2C/partnerships/education)

About FamilyWell Health

FamilyWell Health is an AI-enabled mental health startup dedicated to addressing the women's mental health crisis by seamlessly embedding high-quality, equitable, and affordable mental health care into women’s health practices and health systems. Our comprehensive virtual care model delivers evidence-based mental health services across the full reproductive lifecycle, from fertility through menopause, using the proven Collaborative Care Model (CoCM).

Our AI-enabled platform integrates coaching, therapy, psychiatry, and care coordination services directly into clinical workflows, making mental health care accessible, affordable, and insurance-covered. With 95% of patients experiencing clinical improvement within four months, FamilyWell is addressing one of healthcare's most underserved areas while building a financially sustainable model for provider partners.

Following our recent Series A raise, we are expanding nationally and seeking exceptional leaders to join our mission-driven team. Learn more at http://www.familywellhealth.com.

Role Summary

FamilyWell is looking for a hands-on Marketing & Communications Manager who can move fluidly between clinical credibility and consumer resonance. This is not a role for someone who delegates execution — you will write the copy, build the sequences, design the assets, and own the strategy behind all of it.

You will be the primary marketing voice for two distinct but connected brands: FamilyWell Health, our clinical care platform serving patients and health system partners, and FamilyWell Academy, our professional training and certification program for perinatal mental health providers. These audiences require different tones, channels, and funnels — and you will navigate both with intention.

You are proactive, not reactive. You look at what the data is telling you and adjust. You use AI as a productivity tool but you can immediately spot the difference between generated filler and writing that actually earns attention. You produce the latter.

What You Will Own

Content Strategy & Writing (25%)

• Develop and execute a content strategy across both FamilyWell Health and FamilyWell Academy, with distinct voice and audience mapping for each
• Write in a clinical, credible voice for provider-facing and health system content — white papers, one-pagers, case studies, and email campaigns
• Write in an accessible, warm consumer voice for patient-facing and Academy learner content
• Produce blog posts, newsletters, social copy, and nurture email sequences independently — not by prompting AI and publishing the output
• Edit and elevate AI-assisted drafts with judgment about what reads as genuine versus generated

HubSpot & Nurture Marketing (25%)

• Own HubSpot from strategy to execution: build and manage contact lists, segmentation, workflows, and email sequences
• Design and deploy nurture campaigns for multiple audience segments — prospective clinical partners, Academy enrollees, and direct-to-consumer patient leads
• Track open rates, click-through, conversion, and funnel movement; make data-informed adjustments to cadence, content, and segmentation
• Collaborate with clinical and operations teams to ensure messaging accuracy and compliance with healthcare communication standards

Website & Digital Presence (15%)

• Manage and update content on Squarespace for both brands, including landing pages, course pages, and campaign-specific pages
• Ensure SEO fundamentals are applied across web content
• Maintain a consistent visual and editorial brand across all digital touchpoints

Design & Asset Production (15%)

• Produce branded visual assets in Canva: social graphics, email headers, event materials, one-pagers, and provider-facing educational content
• Manage an organized asset library and maintain brand consistency across both FamilyWell entities
• Support Academy course marketing materials and promotional collateral

Social Media Planning & Management (20%)

• Develop a social media content calendar across LinkedIn and Instagram that serves both brands
• Write and schedule posts; monitor engagement and community signals
• Identify relevant cultural and clinical moments in maternal and perinatal mental health to build timely content around

What We Are Looking For

Required

• 5+ years of marketing and communications experience, with demonstrated B2B and D2C work
• Exceptional writing ability across multiple voices and formats — clinical, consumer, and editorial
• Hands-on HubSpot experience: you have built workflows, sequences, and reports yourself, based on desired goals.
• Experience managing or editing a website in Squarespace or a comparable CMS
• Comfort with AI writing tools paired with strong editorial judgment — you know when to use them and when to rewrite
• Ability to work independently, set priorities, and surface recommendations without being asked
• Experience analyzing marketing data and translating it into strategic adjustments
• Familiarity with healthcare, mental health, women's health, or a similarly regulated, relationship-driven sector

Strongly Preferred

• Experience in perinatal or maternal health, behavioral health, or clinical education marketing
• Background supporting both a direct care brand and a professional education or certification product
• Partnership or B2B outreach experience — writing for health systems, OB/GYN practices, or institutional buyers
• Canva proficiency for production-ready asset creation
• Comfort with social media strategy and scheduling tools

Who Thrives in This Role

You are someone who reads about perinatal mental health on your own time. You care about the mission and it shows in your copy. You can sit in a strategy meeting and a Canva file in the same afternoon. You do not wait to be told what to post or what to send — you come with a plan and can explain what problem it is solving. You hold a high personal standard for what you'll put FamilyWell's name on, including in AI output. You communicate proactively when something is off track and bring solutions, not just flags.

Please be aware of recruitment scams. FamilyWell will never ask candidates to pay money, request sensitive personal information early in the process, or conduct interviews over unsecured platforms. All official communication will come from an @familywellhealth.com email address.