FairPlay Sports Media→
Product Specialist at FairPlay Sports Media in Waterloo, IA
Skills
Job Description
About the Role
This role is designed to set our partnerships function for long-term success. Your primary focus will be to gain a comprehensive understanding of our product suite and managed service approach, acting as the crucial bridge between B2B product capabilities, marketing execution, and sales adoption.
Working closely with the B2B Marketing function, you will ensure our sales and account management teams are equipped with highly effective, standardized materials tailored to geo-specific use cases.
You will understand partner needs and drive outcomes inline with our product suite and long term strategy, optimising the deployment of our technology and managed services.
Key Responsibilities
Product Enablement and Standardization
- Gain a deep, comprehensive understanding of our core product suite and managed service approach.
- Own go-to-market launch on new products and features
- Develop product positioning with sales leads
- Own a feedback loop, relaying market demand, objections, and partner feedback directly back to product and development teams to shape future roadmap features.
Marketing Collateral & Enablement
- Support the creation, standardization, and circulation of high-quality marketing collateral.
- Champion the adoption of standardized materials by the sales and account management teams, ensuring they cater effectively to various geo-specific use cases.
- Monitor and drive the internal adoption of key lead generation and pipeline management tools
Who You Are
- Strategic Thinker: You have a commercial mindset and can understand how product functionality translates into partnership success.
- Process-Driven: You appreciate standardization and understand the importance of unified messaging across different geographic markets.
- Tech-Savvy: You have a strong aptitude for learning new software and are comfortable championing the use of CRMs, AI tools, and B2B marketing platforms.
- Collaborative Communicator: You excel at working cross-functionally, particularly between sales, account management, and marketing teams.
- Partner Centric: You understand the importance of strong partner relationships
- Commercially Aware: You appreciate that revenue underpins the success of the partnership and are able to recognise incremental opportunities.