Product Lead, Acquisition and Activation at Félix · Bogota

About Us

At Félix, we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked.

We are a hyper-growth Series C company, backed by over $300 million in funding from top-tier global investors, including Andreessen Horowitz, QED, Castle Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavor Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award.

Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long because we are obsessed with our customers. We get things done with urgency and focus, driven by extreme ownership over our impact. We collaborate without ego, fostering radical transparency and fierce loyalty so we can grow together. Because we aim for insanely great rather than just good enough, we stay insatiably curious—always experimenting, building the future today, and delivering a product that truly makes our users' lives better.

About the Role

As Product Lead for Acquisition and Activation, you will lead the cross-functional squad responsible for driving user acquisition and early activation across all of Félix’s consumer lending products.

In this role, you will own the end-to-end journey for acquiring "new-to-Félix" users through loan products, as well as optimizing first-loan conversion and the critical progression from first to second loan. Working across both new and existing user bases, you will establish reliable measurement frameworks for loan funnels, identify high-impact conversion barriers, and design scalable growth loops that balance rapid origination growth with strict credit-quality and unit-economic targets.

Responsibilities

• Set Growth Direction & Strategy: Define the short-, medium-, and long-term strategy, OKRs, squad priorities, and roadmap for consumer lending acquisition and activation.
• Own Acquisition & Activation Loops: Design, test, and scale growth loops that attract new users, maximize first-time borrower conversion, and drive progression to a second loan across all lending offerings.
• Lead Discovery & Experimentation: Combine rigorous user research, funnel and cohort analysis, and unit economics to prioritize opportunities, launch continuous experiments, and scale winning tactics.
• Lead the Pod: Provide clear direction, foster delivery excellence, and cultivate deep ownership and judgment across your cross-functional engineering, design, and data pod.
• Cross-Functional Alignment: Partner seamlessly with Marketing, Risk, Credit, Compliance, Operations, and Platform teams, ensuring rigorous risk controls and establishing a clean handoff to the Retention team.
• Address Funnel & Measurement Barriers: Establish robust funnel analytics to track new vs. existing user loan journeys separately, diagnosing and removing friction at every step.
• Supervise AI Integration: Leverage AI tools with high accountability to accelerate product discovery, data analysis, and prototyping while establishing necessary guardrails and quality checks.

Requirements

• Experience & Track Record: 7+ years of experience in product or growth management, with a proven track record leading high-velocity growth pods, ideally within fintech with a direct focus on consumer lending, credit products, or user acquisition/activation.
• Fintech Experience: Proven track record as a Product Manager or growth manager, ideally within fintech with a focus on consumer lending, credit products, or high-velocity growth pods.
• Growth & Experimentation Mastery: Demonstrated expertise in building acquisition and activation loops, running structured A/B tests, and leveraging funnel, cohort, and unit-economic analyses to drive scalable growth.
• Product Discovery & Delivery: Hands-on experience identifying core user friction, defining crisp product solutions, prioritizing scope, and leading an agile squad to ship and iterate fast.
• Bilingual Proficiency: Fluent in English; Spanish is a nice-to-have. Ability to communicate concisely, align cross-functional teams, and write clear product documentation.
• High Agency & Extreme Ownership: Self-driven leader who proactively seeks missing information, removes blockers, and moves projects forward with minimal supervision.
• Sound Judgment & Systems Thinking: Strong ability to structure ambiguous problems, make sound decisions under uncertainty, and anticipate downstream effects across user incentives, risk constraints, and financial mechanics.
• AI Supervision & Quality Control: Proficiency in utilizing AI-assisted workflows to accelerate analysis while maintaining rigorous quality control over critical outputs.
• These are the applicable requirements, although equivalent competencies in any of the above will also be considered.

What We Offer

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans
• Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
• Continuous learning opportunities
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.

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