Brand Marketing Manager at F.A.F. Inc. in Greenville, RI

POSITION OVERVIEW

The Brand Marketing Manager partners closely with each brand’s Brand Manager to translate product direction and brand storytelling into aligned marketing strategies. As Brand Managers develop products and shape each brand’s story, the Brand Marketing Manager develops and executes marketing plans that bring that vision to consumers, build awareness and engagement, and drive profitable sales growth.

• Own annual and seasonal strategic planning, aligning brand positioning, customer needs, product priorities, marketing budgets, and revenue goals. Set measurable objectives and channel plans to drive sales and profitable growth.
• Translate strategies into integrated campaigns while maintaining consistent storytelling across all consumer touchpoints.
• Craft engaging copy for product descriptions, ad creatives, landing pages, blog posts, and email campaigns with a focus on storytelling and conversion.
• Develop and execute social media strategies and content plans across brands, including channel priorities, posting calendars, community engagement, and performance goals. Create photography, shoot and edit video, and develop graphics and copy for social media, websites, and digital campaigns that align with brand guidelines and resonate with target audiences.

• Own the strategy, day-to-day management, maintenance, and sales performance of Shopify stores, Amazon, and Walmart Marketplace.
• Lead launches, merchandising, promotions, and conversion optimization. Maintain accurate product listings, descriptions, images, pricing, inventory availability, collections, and storefront content; coordinate with Operations on inventory and order issues, monitor account health, and resolve listing errors, suppressed listings, and platform issues.

• Develop and manage marketing budgets across brands and channels, tracking planned versus actual spending and reallocating investment to drive sales, profitability, and ROI.
• Plan, traffic, and optimize paid campaigns across Meta, Google, TikTok, and marketplace advertising platforms.

• Own the integrated marketing calendar across launches, seasonal campaigns, promotions, and retention initiatives.
• Own hands-on content creation, creative production, email marketing, and influencer programs, from concept and production through scheduling, publishing, and performance review. Assign supporting content deliverables to brand managers and graphic designers with clear briefs, brand guidelines, channel requirements, and timelines; review and approve work to ensure quality and consistency.

• Monitor channel and campaign performance using Google Analytics, Meta Insights, Shopify, and marketplace reporting.
• Track sales against revenue goals and translate key metrics and learnings into actionable improvements to spending, campaigns, merchandising, and the customer journey.

• Partner with Brand Management, Product Development, Sales, Operations, Finance, agencies, and other teams to execute coordinated launches and growth initiatives.
• Set content priorities, workflows, deadlines, and approval processes. Mentor and guide brand managers and graphic designers through content briefs, coaching, and creative feedback while retaining ownership of final content and execution. This is a cross-functional guidance role without direct people-management responsibility for these contributors. Stay current on consumer behavior and digital marketing trends.

• Bachelor’s degree in Marketing, Digital Marketing, E-Commerce, Business, Communications, Advertising, or a related field preferred.
• 5+ years of experience in brand marketing, digital marketing, e-commerce, or growth marketing, ideally within consumer products or a multi-brand DTC environment.
• Demonstrated experience developing integrated marketing strategies and translating them into actionable channel plans, campaigns, and measurable business results.
• Strong Shopify, Amazon, and Walmart Marketplace management experience, including ongoing account and storefront maintenance, listing accuracy, issue resolution, digital merchandising, launches, promotions, and conversion optimization.
• Hands-on paid social and ad-trafficking experience with Meta Ads Manager, Google Ads, TikTok Business Center, and marketplace advertising platforms.
• Experience owning and managing marketing budgets, tracking spend, evaluating ROI, and reallocating investment based on performance.
• Proficiency in Google Analytics, Meta Insights, Shopify reporting, marketplace analytics, and performance metrics including CAC, ROAS, CVR, AOV, and LTV.
• Strong creative-production capabilities with Adobe Creative Suite, Canva, and related content-development tools; able to develop and execute social media strategy and content, provide clear creative direction, and mentor cross-functional contributors through actionable briefs and feedback.
• Experience with influencer and content-management platforms, creator outreach, content briefing, usage rights, deliverables, and campaign measurement.
• Strong understanding of social media, email marketing, SEO, digital merchandising, customer acquisition, retention, and the end-to-end digital customer journey.
• Excellent communication, storytelling, presentation, project-management, and cross-functional leadership skills.
• Analytical, commercially minded, highly organized, and comfortable balancing multiple brands, budgets, launches, and deadlines.
• High ownership, sound judgment, attention to detail, and a bias toward action and continuous improvement.
• Multitasking & Time management: Ability to manage multiple projects simultaneously while maintaining high attention to detail and meeting deadlines.
• A creative mindset with a passion for all thing marketing, content creation, fashion and jewelry.
• Ability to work extra hours to meet deadlines when necessary.