Marketing Specialist - LHH Poland at Ezra Coaching · Lodz

Marketing Specialist, LHH Poland

We are looking for a Marketing Specialist with a positive can-do attitude to increase our brand awareness and drive growth by implementing the marketing strategy and plans for Poland.

You will partner closely with business to support our full portfolio Career Transition & Mobility, Leadership Development, and Recruitment Solutions, translating their needs into marketing activities and executing them. So you are strategic but certainly also operational.

Because of LHH's different services and business needs, you will work on a variety of projects simultaneously. From hosting a webinar or a local event, to localizing, launching and optimizing global and local campaigns for Poland. Meanwhile, you will also initiate new content that contributes to our goals and distribute it through our channels (especially LinkedIn) and external platforms. You will count with the support of internal teams such as designers, website and digital marketing automation specialists.

Reporting Relationships:

• Marketing Director of Career Transition and Mobility and Leadership Development for Germany, Switzerland, Belgium, the Netherlands and Poland who is based in Switzerland,
• Close collaboration with the Marketing Director of Recruitment Solutions for Italy, Switzerland and Poland
• As part of an international marketing team, you will regularly collaborate and exchange with marketers based in Belgium, Germany and Italy, as well as global teams.

Location:

• Poland, Warsaw
• Hybrid model: you can combine working from home and going to the office to complete your projects

Travel:

• Occasional travel might be required.

Language:

• Fluent in Polish and English both written and spoken

In this role you can expect to

• Partner with internal stakeholders, primarily Sales and Solution Heads, to understand business needs and translate them into effective marketing initiatives.
• Own and deliver an integrated annual events program (webinars, conferences, and owned events) covering all business lines, ensuring strong coordination and alignment across stakeholders, and taking a hands-on role in planning, promotion, and execution.
• Manage and maintain established relationships with media and external partners to ensure continued strong brand visibility and capitalize on media opportunities across relevant industry channels.
• Plan and deliver multi-channel marketing campaigns to generate new business opportunities and nurture leads through the marketing funnel, including localization of global campaigns for the Polish market.
• Manage and continuously optimize digital performance channels, including paid LinkedIn campaigns, SEO, and SEA, in collaboration with internal teams and external partners to drive performance and support campaign objectives.
• Coordinate and contribute to the creation of original content and insights to strengthen brand awareness and thought leadership positioning.
• Lead the development and localization of sales and marketing collateral aligned with business needs, including case studies, testimonials, and lead-generating materials.
• Own and manage the Polish LinkedIn channel, driving consistent, engaging content that resonates with B2B and B2C target audiences.
• Maintain website content, ensuring blog posts and key landing pages remain up to date and aligned with campaigns and brand positioning.

All About You

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in B2B marketing, preferably in professional services, HR, or talent development; B2C experience is a plus.
• Proven track record of developing and executing multi-channel marketing campaigns that drive growth, engagement, and pipeline, with strong digital expertise in SEO/SEA, LinkedIn (paid and organic), and email marketing.
• Experience working with cross-functional, global teams and managing internal and external stakeholders; experience with agencies is a plus.
• Hands-on experience planning and executing in-person and virtual events, including webinars, from promotion through to delivery.
• Proven experience managing media relations, including building and maintaining press relationships and driving coverage across relevant industry channels.
• Hands-on experience with key marketing tools and platforms, including LinkedIn Campaign Manager, CRM systems (e.g., Salesforce), and marketing automation tools (e.g., Pardot).

Skills and attributes we are looking for

• Proactive, self-starting, and solutions-oriented mindset, with a strong sense of initiative and an interest in leveraging new tools and technologies, including AI.
• Skilled at managing multiple priorities in a fast-paced environment, supported by strong project management capabilities.
• Ability to meet tight deadlines while maintaining a high level of attention to detail.
• Strong analytical mindset, with the ability to translate data into actionable insights and continuously optimize performance.
• Excellent written and verbal communication skills.
• Collaborative, creative, and problem-solving attitude.

What we offer

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment
• We foster an open-minded environment where people spark new ideas and explore alternatives

Contract: Permanent

Contract Type: Full-time

Hours: 40

About LHH

LHH empowers professionals and organizations to achieve bold ambitions and secure lasting impact through unique advisory services and talent sources.

Our full suite of offerings connects solutions that are traditionally siloed, making LHH your single talent partner. In a rapidly evolving landscape with complex challenges, we create value across the entire professional talent journey. From hiring great people, developing skills, and nurturing leaders, to advancing individuals to the next stage of their careers, LHH make talent your competitive edge.

We believe the future of work lies at the intersection of exceptional human care and innovation. Powered by science, technology, and proprietary data analytics, LHH’s approach is crafted to align with your business strategy and culture, delivering powerful, sustainable, and measurable impact.

LHH has a team of over 12,000 professionals, across 60+ countries and more than 50 years of experience. As part of the Adecco Group, we bring together global excellence, local knowledge, and centralized coordination for thousands of companies and millions of people worldwide.

Recruitment. Development. Career Transition.

LHH. A beautiful working world.

http://www.lhh.com

LHH is an Equal Opportunity Employer/Veterans/Disabled.