SMM/UGC Creator at Expedier in Lagos

Job Title: Social Media Manager & UGC Creator

Location: Lagos, Nigeria (Hybrid)Employment Type: Full-time

Role Overview

We are seeking a highly creative Social Media Manager & UGC Creator to own Expedier's social media presence across all platforms, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and X.

This role combines content strategy, social media management, and user-generated content (UGC) creation. You'll be responsible for creating engaging lifestyle content that naturally integrates our products into the everyday lives of our audience while building an active online community.

If you are passionate about storytelling, understand Gen Z and Millennial internet culture, and know how to create content that people actually want to watch and share, we'd love to hear from you.

Key ResponsibilitiesContent Creation

• Conceptualize, shoot, edit, and publish engaging short-form video content for Instagram Reels, TikTok, YouTube Shorts, and other digital platforms.
• Create lifestyle-focused content that subtly incorporates Expedier's products and services into authentic everyday moments.
• Stay ahead of social media trends, viral formats, sounds, and platform updates.
• Produce behind-the-scenes, office culture, customer stories, event coverage, and educational content.
• Develop content that resonates with Africans living in Canada, international students, immigrants, and young professionals.

Social Media Management

• Own and manage Expedier's social media accounts.
• Develop and maintain a monthly content calendar aligned with marketing campaigns and business objectives.
• Schedule and publish content across all platforms.
• Monitor comments, direct messages, and community interactions, ensuring timely and professional engagement.
• Identify opportunities to participate in relevant conversations and trends.

Brand & Campaign Support

• Collaborate with the Partnerships, Product, and Marketing teams to amplify campaigns and product launches.
• Attend company events, activations, and partnerships to capture engaging content.
• Translate product features into relatable, entertaining, and educational content.

Performance & Reporting

• Track social media performance and provide monthly reports on key metrics, including engagement, reach, audience growth, and content performance.
• Recommend improvements based on analytics and audience insights.
• Continuously test new content formats to improve performance.

Requirements

• 2–4 years of experience managing social media accounts for a brand, agency, or content creator.
• Strong portfolio showcasing short-form video content.
• Excellent understanding of Instagram, TikTok, LinkedIn, Facebook, and X.
• Proficiency in CapCut and Canva; experience with Adobe Premiere Pro or similar editing software is an added advantage.
• Strong copywriting and storytelling skills.
• Excellent communication and organizational skills.
• Ability to work independently in a fast-paced startup environment.
• Comfortable appearing on camera and directing others during content creation.
• A keen eye for aesthetics, trends, and internet culture.

Bonus Points

• Experience working in fintech, technology, or startup environments.
• Photography or videography skills.
• Experience working as a content creator.
• Understanding of African diaspora culture and the Canadian market.

What Success Looks Like

Within your first six months, you will have:

• Established a consistent and recognizable social media content style for Expedier.
• Increased engagement across key social platforms.
• Built a library of high-performing lifestyle and UGC content.
• Developed recurring content series that audiences anticipate.
• Strengthened Expedier's online community through meaningful interactions and engaging storytelling.

Pay: From ₦300,000.00 per month

Work Location: Hybrid remote in Lagos (Lagos)