Marketing & Engagement Manager at EXPATMONEY FZ… · Cape Town

About Us The ENTERTAINER is a leading digital company dedicated to adding value for consumers by bringing them the best incentive offers globally. We are a 100% digital, data-driven tech company providing first-rate offers across renowned dining, leisure, entertainment, and hotel brands worldwide. The ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we operate. We believe that "experience is everything," and that's why we are passionate about creating unforgettable experiences for our customers, partners, and employees.

About the Role The Marketing & Engagement Manager is responsible for driving user growth, engagement, and retention across our B2B Client x ENTERTAINER app in South Africa. This role is focused on performance and outcomes, ensuring that marketing efforts translate into:

• Increased app downloads and activations
• Higher user engagement and repeat usage
• Strong merchant performance through offer redemptions

The role works cross-functionally with our client, product, sales, and account management teams to deliver impactful marketing strategies that support commercial objectives.

Key Responsibilities

1. User Growth & Acquisition

• Develop and execute strategies to drive app downloads and user activations across both our client and the open market.
• Manage paid media campaigns and identify new acquisition channels
• Leverage internal channels (app, CRM, push notifications, email) to maximise reach and conversion

1. Customer Engagement & Retention

• Drive ongoing user engagement and repeat usage of the app
• Increase offer redemption rates and overall customer lifetime value
• Manage CRM campaigns across push notifications, email, and in-app messaging
• Implement personalisation and lifecycle marketing strategies

1. Campaign Strategy & Execution

• Plan and execute high-impact marketing campaigns (seasonal, merchant-led, and FNB-exclusive)
• Ensure campaigns are aligned to clear objectives such as acquisition, engagement, and revenue growth
• Manage end-to-end campaign delivery across all relevant channels

1. Social Media Management

• Own and manage the social media strategy across relevant platforms
• Develop and execute content that drives engagement, traffic, and app usage
• Manage content calendars, posting schedules, and community engagement
• Monitor performance and continuously optimise content and channel strategy

1. Merchant Value & Commercial Alignment

• Collaborate with sales and account management teams to support merchant visibility and performance
• Develop campaigns that drive footfall and revenue for partner merchants
• Ensure marketing initiatives align with merchant and commercial objectives

1. Performance Tracking & Optimisation

• Monitor and report on key performance metrics including:
  • App downloads and activations
  • Monthly active users (MAU)
  • Redemption rates
  • Customer retention
  • Campaign ROI
• Analyse user behaviour and campaign performance to identify optimisation opportunities
• Conduct A/B testing and continuous improvement initiatives

1. Stakeholder Collaboration

• Work closely with FNB, internal teams, and external partners to align marketing efforts
• Coordinate with product and tech teams to improve user experience and conversion rates
• Manage relationships with external agencies and service providers where applicable

Required Experience & Qualifications

• Minimum of 5 years’ experience in digital, growth, or performance marketing
• 1–3 years’ experience in CRM, campaign execution.
• Proficiency with CRM tools (MoEngage, Salesforce, IBM Unica, etc.) and basic HTML/CSS for email templates.
• Bachelor’s degree in marketing, Business, or related field.
• Strong analytical and data-driven mindset
• Experience working cross-functionally with multiple stakeholders
• Excellent communication and project management skills