Public Relations Manager at Exotic Mile in Gurugram

About Goboult

Goboult is a fast-growing consumer brand focused on building impactful products and memorable brand experiences. We're looking for a PR Manager who can build strong media relationships, drive brand visibility, and support high-quality brand storytelling across earned media and campaigns.

Role Overview

As the PR Manager, you will be responsible for developing and executing PR strategies that strengthen Goboult's brand presence. You will work closely with the marketing, brand, influencer, and content teams to secure meaningful media coverage, manage brand communications, and support key campaigns.

In addition to PR responsibilities, this role will also contribute to the execution of brand shoots by coordinating with talent, agencies, production partners, and internal teams to ensure smooth on-ground execution.

Key Responsibilities

Public Relations

• Develop and execute integrated PR strategies aligned with business and brand objectives.
• Build and maintain relationships with journalists, editors, media houses, and PR partners.
• Secure media coverage across print, digital, television, and industry publications.
• Draft and distribute press releases, media kits, founder narratives, and brand announcements.
• Coordinate interviews, media interactions, product launches, and press events.
• Monitor media coverage and prepare regular PR performance reports.
• Manage reputation-building initiatives and support crisis communication when required.
• Identify award opportunities, speaking engagements, and editorial features.

Brand & Shoot Coordination (Partial Responsibility)

• Coordinate logistics for brand and campaign shoots alongside the creative and marketing teams.
• Liaise with production houses, photographers, stylists, talent, and external vendors.
• Ensure shoot schedules, deliverables, and timelines are executed efficiently.
• Support behind-the-scenes content planning and media coverage for major campaigns.
• Assist in planning launch events, influencer events, and media experiences.

Requirements

• 36 years of experience in Public Relations, Corporate Communications, or Brand Communications.
• Prior experience working with consumer brands, fashion, lifestyle, beauty, or D2C brands is preferred.
• Strong network across media publications and journalists.
• Excellent written and verbal communication skills.
• Experience managing press releases, media outreach, and brand campaigns.
• Highly organized with strong project management abilities.
• Comfortable managing multiple stakeholders and working in a fast-paced environment.
• Experience coordinating commercial or brand shoots is an added advantageRequirements
• 36 years of experience in Public Relations, Corporate Communications, or Brand Communications.
• Prior experience working with consumer brands, fashion, lifestyle, beauty, or D2C brands is preferred.
• Strong network across media publications and journalists.
• Excellent written and verbal communication skills.
• Experience managing press releases, media outreach, and brand campaigns.
• Highly organized with strong project management abilities.
• Comfortable managing multiple stakeholders and working in a fast-paced environment.
• Experience coordinating commercial or brand shoots is an added advantage

Why Join Goboult?

• Opportunity to shape the public image of a fast-growing consumer brand.
• Work closely with founders and leadership on high-impact campaigns.
• Exposure to integrated marketing, influencer collaborations, and brand campaigns.
• Dynamic, entrepreneurial, and collaborative work environmen