EverPro - Lifecycle Marketing Manager -… at EverCommerce · Canada

EverPro - Lifecycle Marketing Manager - Invoicing Solutions (Remote, Canada) Location: Remote (Canada) At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers.  As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers.  Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management. We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist. In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior. This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment. Responsibilities Customer Lifecycle Strategy & Experience Direction Own lifecycle experience direction for assigned journeys, segments, or initiatives Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth Business Impact & Growth Contribution Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization Develop clear hypotheses for how lifecycle initiatives will contribute to business goals Size expected impact directionally using assumptions, ranges, and customer economics Prioritize initiatives based on potential impact, customer value, and feasibility Cross-Functional Collaboration Partner closely with Product, Product Marketing, Growth, Payments, and Data teams Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness Use customer insights and performance data to influence decisions and align stakeholders Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact Initiative Management & Execution Own execution of complex lifecycle and growth-related initiatives within assigned scope Coordinate timelines, dependencies, and handoffs across Marketing and partner teams Balance multiple initiatives while adapting to shifting business priorities Partner with marketing automation, creative, and analytics teams to bring experiences to life Performance Analysis, Experimentation & Optimization Monitor lifecycle performance using shared measurement frameworks Design and run experiments to test new approaches and optimize outcomes Analyze results to identify drivers of success or underperformance Translate learnings into clear recommendations for iteration and scale Collaboration & Thought Leadership Act as an informal advisor to peers on lifecycle best practices and customer engagement Share insights and learnings that improve cross-team effectiveness Contribute to continuous improvement of lifecycle and growth practices across Marketing Skills and Experience needed for success in this role: Bachelor’s degree in Marketing, Business, or a related field 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles Experience owning customer journeys tied to business outcomes, not just channel execution Strong analytical and quantitative skills, with experience using data to inform decisions Proven ability to collaborate cross-functionally and influence without direct authority Experience working in B2B SaaS or Product-Led Growth (PLG) environments Nice to Have / Bonus Experience Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar Exposure to feature adoption, monetization, or payments-related initiatives Experience partnering closely with Product and Product Marketing teams Comfort with directional impact modeling or customer economics Where: The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. Benefits and Perks Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid Robust wellness benefits, including an annual wellness stipend 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you Employee Stock Purchase Program Registered Retirement Savings Plan (RRSP) with 4% company match Compensation The target compensation range for this position is $89,000 – $109,000 CAD in most Canada locations. Final offer amounts are determined by multiple factors, including location, local market variance, and candidate experience and expertise. EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!