Brand Strategist at Etsy in Brooklyn, NY

Brand Strategist

Location: Brooklyn, New York · Partially Remote

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect entrepreneurs with buyers around the world. As an Etsy employee, you’ll tackle unique problems alongside talented coworkers committed to Keeping Commerce Human. We're large enough that you'll focus on meaningful, complex challenges, but small enough that you can make a rewarding impact

Do you believe you can change the marketing industry? We do at Etsy. Join our growing marketing organization where your contribution will make a big impact and positive difference in people's lives.

About the job:

Etsy is seeking a Senior Brand Strategist for our in-house Brand Strategy team. This role will report to the Director of Brand Strategy and will work closely with partners across Brand Marketing, Comms, Brand Creative Studio, Merchandising, and Product.

You will use data, trends, business and consumer research to develop brand messaging that drives both short-term wins and long-term brand perceptions. You will uncover powerful insights that break through and differentiate Etsy from competitors, champion creatively driven, culturally relevant marketing campaigns and guide teams to create more focused and cohesive messaging and creative execution across marketing channels.

This is a unique opportunity to work across and support many functions within the Etsy Marketing team and help build impactful strategies and frameworks that drive our business.

Responsibilities:

• Create strong messaging frameworks and strategies for our quarterly marketing strategy and cross-channel marketing campaigns
• Develop brand playbooks for key markets to be applied to campaign and cultural moments
• Help create and present thoughtful and provocative creative briefs, brand POV and communications frameworks based on insights from consumer research, brand understanding and marketplace data
• Ensure Brand Positioning is meaningfully incorporated into all marketing and creative briefs and ensure existing Brand narratives are being applied across channels and brought to life in all creative executions
• Partner with cross-functional teams to create communications frameworks and hierarchies for integrated marketing campaigns
• Maintain a deep knowledge of category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends

About you:

• 5-7+ years experience working in marketing/advertising (agency experience required, client/in-house experience a plus)
• Scaling strategies in key international markets
• Experience developing brand strategies, key messages, messaging frameworks and marketing strategies
• Experience working on integrated campaigns that include TV, digital/social, on-site, email etc. (understanding of product strategy a plus)
• Ability to translate complex business goals into compelling brand strategies that drive breakthrough creative copy, content and execution
• Strong ability to utilize data, trends, market and consumer research to identify insights, opportunities and positions of power for the brand
• Strong understanding of creative process and ability to simplify and focus information for creative teams and inspire development of strong creative tactics
• Problem solver, creative visionary, head + heart approach to Brand Strategy, passion for pop culture, subcultures, trends and current events
• Self-motivated, collaborative, empathetic, relationship-builder with strong communication skills
• Ability to work EST hours (10am-6pm) and work out of Etsy’s Brooklyn office 2x a week

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience.

Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

Location

We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

Salary Range:

• Geo-1: 111,000.00 - 151,000.00 USD Annual
• Geo-2: 100,000.00 - 136,000.00 USD Annual



What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.