Senior Manager, Events - Too Faced… at Estée Lauder… · New York

Job Summary

Key Accountabilities

Event Strategy

• Partner with the Executive Director to develop event strategies for influencer events that drive content creation and EMV, retailer conferences that build buzz and brand/product awareness, and in-store events that drive sales.
• Manage the global events calendar and maintain alignment across key stakeholders.
• Manage event development timelines from concept through execution.

Event Execution

• Manage all aspects of event execution, including presenting concepts to stakeholders, maintaining timelines, coordinating vendors, supporting on-site set-up and execution as needed, and leading post-event recaps.
• Develop and manage event briefs and coordinate delivery of all required internal assets.
• Create comprehensive event packages and communications for global playbooks.
• Maintain and distribute event offering decks to regional teams.

Global event material adaptation and translation

• Manage production quotes and invoices to budget responsibly for department.
• Translate event materials into Spanish and roll out to Latinx markets and create custom-made Spanish event collateral in partnership with Marketing and Global Education

Internal partnerships

• Partner with regional teams to customize event strategy.
• Partner with commercial teams to assess in-store event needs.
• Partner, align and communicate regularly with cross-functional teams to ensure optimal flow of information for all event related programs.
• Event Goals & Results.
• Review regional event proposals and provide recommendations for approval.
• Track and communicate event results, identify learnings, and recommend improvements that strengthen future event strategy and deliver buzzworthy, on-brand experiences.

Critical Competencies