Strategy Intern (MBA) at Equinox in New York, NY

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. 

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results.  We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you

Equinox is looking for bright, driven individuals looking to commit to us for the Summer 2026.  Are you ready to maximize your future career?  If you are a high performing individual who is passionate about inspiring others and developing your future, we are excited to discuss career opportunities with you. 

The Strategy Intern will play a critical role in supporting Equinox’s Leads Journey Pilot, a live initiative focused on optimizing lead-to-conversion journeys through data, reporting, and AI-enabled communications. While this pilot will be the intern’s primary focus, the intern will also contribute to select ad hoc projects throughout the summer to gain broader exposure to Equinox’s business development, marketing, digital, and technology teams 

What You’ll Do 

Data Discovery & Journey Mapping 

• Partner closely with Data Science to audit marketing and engagement data flowing through Engage 
• Partner closely with Digital lead to synthesize various lead journeys into one cohesive process 
• Identify key variables driving speed to response and speed to conversion 
• Document best‑in‑class conversion journeys, including communication strategy, cadence, and touchpoints 

Reporting & Performance Measurement 

• Support the build-out of KPIs and dashboards to measure Pilot performance 
• Help establish daily reporting rhythms focused on journey effectiveness 
• Use existing prospect journey documentation as a baseline for optimization 

Comparative Analysis 

• Assist in developing regular reporting comparing various lead journeys, focusing on communications and channels communications 

• Surface performance variance, efficiencies, and opportunities across programs 

Digital & Brand Integration 

• Collaborate closely with the Digital team to connect learnings to broader lead‑to‑journey initiatives 
• Collaborate with Marketing to refine and optimize communication strategies 

Synthesis, Optimization & Stakeholder Engagement 

• Translate pilot learnings into refined process flows and updated reporting 
• Collaborate with Marketing Advisors, Marketing, Tech, and cross functional partners to validate insights 
• Incorporate both quantitative results and qualitative feedback into recommendations 

Final Presentation & Deliverables 

• Present final outputs to leadership, including: 
• End-to-end pilot journey synthesis with measurable results 
• Best‑in‑class conversion journey process flows 
• Daily and comparative performance dashboards and reporting templates 

• Currently pursuing a masters degree in Marketing, Management, Business, Analytics, Data Science, or a related field 
• Strong analytical thinker with comfort working with performance metrics and reporting tools 
• Interested in lifecycle marketing, CRM, AI, and customer journey optimization 
• Organized, detail oriented, and able to manage multiple workstreams 
• Comfortable collaborating across teams and embedding with stakeholders 
• Curious, proactive, and eager to learn in a fast-paced environment 

Why Join Equinox Group 

• Work on a live, strategic AI powered marketing pilot 
• Gain exposure to high visibility cross functional initiatives 
• Learn from leaders across Marketing, Data, Digital, and Technology 
• Experience Equinox’s performance driven, high-energy culture

Program Overview  

Paid Summer Internship  

• Relevant major or previous internship experience with interest in long term employment with us preferred  
• 40 hours per week 
• Duration June– August  
• 8 weeks (Exact dates may vary depending on student availability and location)  

Pay Transparency: $25/hr Graduate Students 

*Must sit in New York, NY Hudson Yards Offices

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.