Senior Director, GTM AI Business Transformation at Equinix · Toronto

Senior Director, GTM AI Business Transformation Location: Dallas Infomart Office DAI Who are we? Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work. Job Summary Serves as the CRO and CRO LT’s strategic partner for AI-driven GTM transformation. Defines an end-to-end cohesive program, sequences initiatives, and aligns delivery to Equinix business objectives. Acts as the bridge between CRO business strategy and AI execution, shaping executive narratives that link AI investment to SG&A efficiency and revenue growth. Responsibilities Strategy & Roadmap: Set the CRO AI transformation roadmap and priorities aligned to corporate strategy. Shape executive narratives linking AI investment to SG&A efficiency and revenue growth Portfolio & Governance: Prioritise investments; select and sequence use cases across quick wins and strategic bets. Manage the AI portfolio; maximise ROI against growth and SG&A goals. Lead cross-functional governance aligning Sales, Marketing, CS, and GTM Ops on shared principles and priorities Delivery Partnership: Partner with CDIO to translate CRO requirements into actionable delivery plans with AI/tech teams. Align business process excellence with AI design to automate the right work and improve workflows. Bridge CRO business strategy and AI execution; convert opportunity signals into decisions, sequencing, and measurable delivery. Oversight: Own executive reporting on ROI, agent performance, outcomes, and learnings for CRO leadership, Finance, and the Board Leadership & Culture: Set outcome-based targets; inspect metrics and adjust plans quickly. Coach, develop, and hire; build team capabilities across business acumen, change leadership, and execution discipline. Model Equinix values: demonstrate transparency, inclusion, collaboration, and bias for action Measures of Success: ROI realized; SG&A productivity gains; pipeline/ACV impact; adoption and time-to-value; agent quality (accuracy, deflection, cycle time); stakeholder satisfaction Leadership characteristics of the role: Go-to-Market Expertise: Senior Sales, Marketing, or GTM Operations leadership; deep understanding of GTM motions and where AI creates leverage Transformation Leadership: Proven delivery of large-scale change (digital transformation, operating model redesign, or strategy programs) with measurable outcomes Financial & E2E Planning: Budget and headcount planning; ability to connect AI outcomes to Enterprise Operating Plan targets and CFO-level metrics AI & GTM Applications: Working knowledge of AI use cases across Sales, Marketing, and Customer Success; ability to assess feasibility and translate capability into business value Skills and Attributes: Strategic Vision & Storytelling: Frame how AI delivers growth and SG&A reduction in clear executive terms Strong Business & Financial Acumen: Quantify ROI, model SG&A impact, and partner with Finance on business cases Executive Influence: Align senior leaders and secure cross-functional buy-in in a matrix environment Change Leadership: Lead adoption, manage resistance, and deliver operating model and process change Qualifications 15+ years experience preferred Bachelor's degree required The targeted pay range for this position in the following location is / locations are: United States - Dallas Infomart Office DAI : 200,000 - 300,000 USD / Annual United States - Redwood City Office GHQ : 240,000 - 360,000 USD / Annual Canada - Toronto Office TRO : 202,000 - 302,000 CAD / Annual Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. Equinix Benefits As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work. Employee Assistance Program: An Employee Assistance program is available to all employees. US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. We use artificial intelligence in our hiring process. Learn more here. This posting is a new position within our organization. Additional Locations: Redwood City, Toronto