Sales Effectiveness Analyst at Equifax · Sydney

Sales Effectiveness Analyst Location: AUS-Sydney-Blue-Street The Sales Effectiveness Analyst is a pivotal role dedicated to driving outbound revenue growth through end-to-end sales campaign management, process optimisation, and analytics. You will act as a strategic conduit between Sales Management, Sales Segment and Specialist teams, Operations and Product to ensure high-impact campaign execution and best-practice use of Salesforce. If you thrive in a mix of campaign management, data-driven reporting, and project implementation, this is your opportunity to power the possible at Equifax. What you’ll do Manage End-to-End Campaigns: Develop and roll out quarterly campaign frameworks, supporting collateral, and value proposition scripting. Drive Execution: Coordinate with Sales Leaders and Account Managers to influence participation and track KPI performance against targets. Optimise Sales Processes: Serve as the SME for customer-related sales processes, maintaining comprehensive documentation, user guides, and training materials. Salesforce Stewardship: Champion best-practice usage of Salesforce to ensure accurate account maintenance, pipeline management, and data hygiene. Insightful Reporting: Deliver weekly productivity reporting and assist in the transition of operational scorecards from Google Sheets to Tableau dashboards. Strategic Collaboration: Partner with Product and Customer Readiness teams to manage awareness of product changes, migrations, and discontinuations. Market Analysis: Analyse customer behavior and usage trends to identify growth opportunities and emerging market trends. Continuous Improvement: Proactively identify and implement solutions to enhance sales tools and operational efficiency. What experience you need Bachelor’s degree in Business Administration, Information Technology, or a related field (or equivalent relevant work experience). Advanced working knowledge of spreadsheet tools, specifically Microsoft Excel and Google Sheets. Demonstrated experience using Google Suite (Docs, Sheets, Slides) for business collaboration. Proven experience interacting with and presenting results to stakeholders across various business levels. Demonstrated ability to provide detailed analysis and accurate results within tight, time-sensitive frameworks. Experience working independently to evaluate and report on complex campaign-related data. What could set you apart Exposure to Tableau or similar data visualization tools for building automated dashboards. Advanced knowledge of Salesforce functionality, specifically regarding Opportunity management and fulfillment tracking. Previous experience in a dedicated sales operations or campaign management role within a B2B environment. A proven track record of adapting to rapidly changing business priorities and evolving product offerings. Primary Location: AUS-Sydney-Blue-Street Function: Function - Sales Support Schedule: Full time