Product Manager (Identity Products) at Equifax · Sydney

Product Manager (Identity Products) Location: AUS-Sydney-Blue-Street Join Equifax as a Product Manager within our Sydney-based Fraud and Identity team. In this pivotal role, you will leverage our $3 billion cloud-native investment to shape the strategy and execution of our identity and fraud portfolio, enabling national-scale digital trust while modernising our platforms to solve the region's most pressing regulatory and security challenges. You will join a high-velocity team focused on utilising our cloud-native Data Fabric to deliver market-leading identity solutions. This position sits at the intersection of product innovation and regulatory leadership during a period of significant national policy reform. What you’ll do Market Opportunity Assessment: Drive market understanding through research into customer needs and identity trends to identify high-potential growth opportunities. Competitive Evaluation: Evaluate the competitive landscape to articulate opportunities for competitive advantage within the identity and fraud sector. Market Validation: Conduct testing of identity concepts with existing and prospective customers to validate product hypotheses and "Voice of Customer." Product Definition: Drive the identification of new opportunities and define requirements based on market needs, including "build, buy, or partner" decisions. Commercial Strategy: Facilitate the development of commercial models, packaging, and pricing to ensure the identity portfolio's success. Strategy & Planning: Communicate the product vision and develop business cases and roadmaps aligned with ANZ strategic priorities. Objective Tracking: Monitor attainment of identity-specific objectives through KPIs to ensure alignment with business goals. Delivery & Launch: Write precise requirements and collaborate with technical management to oversee the end-to-end development lifecycle. Growth & Portfolio Management: Track performance against revenue and margin targets to ensure the commercial success of your identity products. Lifecycle Decisions: Analyse data to drive key decisions, including product enhancements or the decommissioning of legacy identity services. What experience you need 5+ years of product management experience within a product-led organization, ideally in Financial Services or Data & Analytics. Demonstrated experience leading a product roadmap and strategy for a high-visibility platform or ecosystem. Proven experience in writing detailed product requirements focusing on business value and ROI using tools like Aha, JIRA, or Confluence. Demonstrated ability to coordinate efforts effectively within a matrixed corporate environment. Demonstrated understanding of delivering cloud-based products (SaaS) and cloud infrastructure models. Practical experience applying Design Thinking principles for innovation, including empathy mapping and prototyping. Experience utilizing Agile methodologies or formal project management frameworks to drive delivery. What could set you apart Direct professional exposure to Identity, Fraud, or KYC/AML solutions and their associated verification workflows. Familiarity with regional regulatory frameworks such as the Digital ID Act 2024 or TDIF accreditation. Primary Location: AUS-Sydney-Blue-Street Function: Function - Product Schedule: Full time