I.E. Health – Marketing & Brand Growth… at EmployNV… · Las Vegas

**This is a Work Experience position available through Employ NV Youth Hub. All candidates will be considered after program eligibility is determined.**

Company**:IE Health**

Hours: Part Time

Program: WEX

Business Services Rep: Paul Yu

Number of Positions: 1

Job Summary:

The Marketing & Brand Growth Coordinator is responsible for growing I.E. Health’s digital presence, brand awareness, and inbound lead flow through high-quality video content, social media systems, and community engagement.

This role blends content creation, social media management, automation, and grassroots brand marketing. The ideal candidate is both creative and structured — someone who can produce compelling content while building systems that scale.

Key Responsibilities

Content Creation & Social Media

• Create, record, and edit short-form video content (Reels, Shorts, Stories)

• Manage and post content on I.E. Health’s Instagram account

• Maintain a consistent brand voice, tone, and visual identity

• Capture behind-the-scenes, educational, and lifestyle content

• Collaborate with Founder and coaches to ideate content themes

• Repurpose content across platforms when appropriate

Marketing Systems & Automation

• Build and manage automated Instagram DM flows

• Lead responses

• Program inquiries

• Booking prompts

• Organize and track inbound leads from social media

• Improve response times and client conversion pathways

• Work with existing software/tools to optimize lead capture

Brand Growth & Community Presence

• Identify and monitor local events, partnerships, and activations

• Fitness events

• Wellness expos

• Community gatherings

• Recommend and help coordinate brand presence at select events

• Support brand collaborations with local businesses and professionals

• Actively look for opportunities to increase local visibility and credibility

Performance Tracking

• Track content performance (reach, engagement, conversions)

• Provide basic reporting and insights

• Test and iterate content formats and messaging

• Make data-informed recommendations for growth

Required Qualifications

• Experience creating and editing short-form video content

• Strong understanding of Instagram and short-form content trends

• Comfortable being on camera and directing others on camera

• Ability to work independently and manage deadlines

• Strong organizational and communication skills

Preferred Qualifications

• Experience with fitness, wellness, or lifestyle brands

• Familiarity with:

• Instagram automation tools

• CRM or lead management systems

• Basic understanding of paid ads (a plus, not required)

• Local market knowledge (Las Vegas preferred)

Example Bonus Metrics:

• +$250 for 20 qualified leads/month

• +$150 for consistent month-over-month engagement growth

• +10% for campaigns tied directly to revenue