B2B Marketing - Spanish Latam Growth Lead at Eleven Labs in Mexico

ABOUT ELEVENLABS ElevenLabs is an AI research and product company transforming how we interact with technology. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always. We have expanded from voice into three main platforms: - ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. - ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. - ElevenAPI gives developers access to our leading AI audio foundational models. Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you. HOW WE WORK - High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy. - Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you. - AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations. - Excellence everywhere: Everything we do should match the quality of our AI models. - Global team: We prioritize your talent, not your location. WHAT WE OFFER - Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible. - Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities. - Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. - Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. - Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. - Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. ABOUT THE ROLE - We are seeking a seasoned Growth Marketer to lead our expansion into Spanish-speaking Latam, with a specific focus on Mexico. We need a builder who is comfortable with the "zero-to-one" phase of regional growth. - You will be the local "Source of Truth" for marketing and growth, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely. YOUR RESPONSIBILITIES - Regional Growth Engine: Make sure Spanish-speaking Latam B2B (Mexico especially) grows through aggressive lead generation and brand awareness. - Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise. - Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region. - Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting. - Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations. - Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Latam business cultures. REQUIREMENTS - Native Spanish speaker. - Fluent English speaker. - Ownership Pedigree: You have implemented marketing projects from start to finish and held yourself accountable for the ROI. - Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment. - Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus. - The "Jack of All Trades": Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing. - DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations. BONUS EXPERIENCE - Proficiency in cold email, SEO, or affiliate management. - Product marketing sense and design skills. - Deep understanding of the Spanish-speaking LATAM tech ecosystem and buying-cycle shifts. LOCATION This role is remote-first, so it can be executed from anywhere in Spanish Latam, with the ability to operate in GMT-6] timezones.