Website Specialist - CMS & SEO at Element… · Blue Ash

Element has an exciting opportunity for an Website Specialist to join our Global Digital Marketing team in Blue Ash, Ohio.

This role is ideal for someone who is highly organized, process-driven, and passionate about SEO, digital content, and website optimization. You will play a key role in maintaining and enhancing Element’s global websites and digital platforms while partnering closely with our Senior SEO Specialist on technical SEO initiatives, content optimization, audits, and best practices.

You will also support Business Unit Marketers across the Americas by managing content requests during U.S. business hours and working hands-on within the CMS to build, update, and optimize web pages while ensuring consistency, quality, and strong user experience across all digital properties.

This is a hybrid role: 3 days in our Blue Ash OH office and 2 days remote

Please note: Sponsorship is not available for this opportunity.

SEO 

• Act as a day-to-day SEO resource for the team: advise marketing teams on SEO best practices in a clear, accessible way, and review content against SEO and quality guidelines
• Support the Senior SEO Specialist with SEO projects, including technical SEO crawls, audits, and keyword optimization, applying current best practices; cover for them during periods of absence to keep projects on track
• Stay current with Google algorithm updates, AI-driven search developments, and evolving SEO best practices; proactively apply these and communicate relevant changes to the team
• Define, maintain, and champion SEO and content guidelines, templates, and checklists; support stakeholders to follow them consistently 
• Triage and manage incoming SEO and content support requests via the web content board, prioritizing effectively and ensuring timely delivery 
• Track and report on organic performance using SEMrush, Google Analytics, Google Search Console, and Looker

CMS & Content 

• Manage daily CMS operations, including uploading content, creating and updating pages, and maintaining site structure quality 
• Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices
• Perform regular website and content audits to identify missing elements, broken links, or UX issues; work with stakeholders to resolve findings 
• Support Business Unit Marketers - particularly those in the Americas - with content and CMS requests, triaging as appropriate and providing responsive coverage on USA timezone hours 
• Train and support stakeholders in how to get the best from the CMS, following content templates and standardized formats 
• Monitor error and downtime reports, troubleshoot issues, and escalate complex problems clearly to the Platforms Manager 
• Support the Global Digital Director, Platforms Manager, and wider Digital team with ad-hoc tasks as required 
• Keep current with developments in CMS technology content and UX best practices  

Essential 

• Minimum 2–3 years’ experience in an SEO-focused role within an agency or larger organization 
  Deep, current knowledge of technical and content SEO best practices, including the latest Google algorithm updates and the impact of AI on search
• Proven ability to both implement SEO improvements directly and advise others clearly - equally confident doing and coaching 
• Demonstrable experience supporting others to follow SEO and content guidelines, including triaging and managing support tickets and requests 
• Hands-on, frequent experience building and updating website pages within a CMS - personally and regularly, not occasionally or via another team 
• Excellent written English and a sharp eye for content quality; able to identify good and poor content and apply consistent judgement to defined guidelines 
• Familiarity with standardized content templates and experience helping others to use them 
• Experience with SEO tracking tools (SEMrush preferred) and website analytics tools including Google Analytics and Google Tag Manager 

Highly Desirable 

• Experience with an enterprise CMS such as Optimizely (Episerver), Sitecore, or Drupal; solid experience with any CMS considered if hands-on and frequent
• Experience with headless CMS systems and modern content architecture approaches
• Working knowledge of HTML/CSS/JS and web development principles
• Experience using AI prompts and tools to support SEO, content, or workflow tasks
• Experience with Looker Studio and/or Asana 

Education 

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field preferred; equivalent practical experience will be considered 
   

Key Behaviors

• Deep SEO expertise with a genuine passion for staying current 
• Exceptionally high attention to detail
• Excellent standard of written and spoken English
• Clear, confident communicator: can explain complex SEO concepts simply to non-technical audiences
• Process-driven and disciplined: follows and enforces standards consistently
• Highly collaborative
• Action oriented and pragmatic: gets things done and escalates appropriately 
• Responsive across time zones; flexible in taking on varied tasks 

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) 

“If you need an accommodation filling out an application, or applying to a job,  please email Recruitment@element.com”