Social Media Specialist at Eightcap in Melbourne, Victoria, AU

Eightcap operates at the intersection of cutting-edge technology and global financial markets. Headquartered in Melbourne with a global footprint spanning the UK, Cyprus, and Bulgaria, we build the high-performance infrastructure that connects the world to CFD markets - reliably, securely and with precision.

We are a team of diverse thinkers and question-askers. We all have opinions, and we don’t keep them to ourselves. We know that change doesn’t come from keeping quiet or sitting still, it starts with conversations, grows with enthusiasm and comes to life with collaboration. By combining an agile mindset with a drive to challenge the status quo, we are not afraid to move quickly to deliver innovation at scale. We prioritize a culture of open dialogue and technical excellence, where expertise is always valued over traditional hierarchy.

We are seeking a Social Media Specialist who views our channels as a strategic growth engine, not just a content calendar. In this role, you will own Eightcap's global social presence, shaping our narrative and elevating our global influence.

To drive real impact in this role, you will:

• Own Organic & Paid Social: Plan, create and optimise content across Meta, TikTok, YouTube, LinkedIn, Reddit and X, amplifying posts to increase brand presence and reach.
• Execute Campaigns That Perform: Lead Meta-based reach and engagement campaigns, ad setup, A/B testing and real-time optimisation, driving results through owned and paid strategies.
• Create the Content, Not Just Curate It: Produce visual content using tools like Figma, Adobe Creative Suite, or Canva, maintaining consistency in tone, identity and messaging.
• Think Globally: Localise messaging and visuals for APAC, EMEA and LATAM audiences without losing what makes the brand recognisable.
• Track, Learn, Refine: Monitor reach, engagement and community growth, using insights to continually sharpen strategy.
• Build Community: Stay ahead of platform trends and engage with online communities to build trust and loyalty, including growing Eightcap's presence within Reddit's trading communities.
• Collaborate Cross-Functionally: Work with marketing, product and brand teams to support go-to-market strategies and campaigns.

What You'll Bring:

• Proven experience managing social channels for a brand, with measurable impact on reach, engagement and brand presence.
• Strong communicator, confident engaging customers/clients in social discussions.
• Solid understanding of Meta ad setup, formats and optimisation, including A/B testing.
• Ability to create engaging visual content using Canva, Figma or Adobe Creative Suite.
• Analytical mindset, comfortable tracking metrics and iterating based on data.
• Confident working independently and managing competing priorities in a fast-paced environment.
• Experience running global or multi-region campaigns is highly desirable.
• Fintech, trading, or financial services experience and paid community management beyond Meta (TikTok, LinkedIn, X, Reddit) or experience with social listening/scheduling tools, are a bonus but not essential.

What's it like to work at Eightcap?

We have built a performance-driven environment where you're given the autonomy to drive change and the accountability to own the results. We provide a space for the ambitious, adaptable and collaborative to deliver outcomes that fuel our success while building the skills and experience that defines a career.

We also support you through:

• Ongoing investment in your career development, including technical and professional training
• Wellness and lifestyle perks, such as monthly corporate massages
• Drinks every Friday at 4pm
• Parental leave entitlements
• Staff referral bonus programme
• Annual flu vaccinations
• Purchased leave
• Novated leasing options for vehicle financing and management
• A great CBD location with easy access to public transport
• A multicultural, collaborative and supportive team culture
• Being part of exciting new projects for the company
• Regular social activities