Brand Manager (Bilingual) at Eastland Food in Jessup, MD

Eastland Food

Who We Are?

Eastland Food has become a recognized company when it comes to reputability, responsibility, and product quality. We provide our international and domestic suppliers with an easy and reliable means of getting products to their customers. We have made a name for ourselves in the industry and will continue to do so in the years to come.

What We Do?

Eastland Food imports, exports, and distributes high-quality food products from Asia. We believe in delivering the joy of food from Asia to our customers consistently and reliably. In order to make that belief a reality, we seek out vendors that serve the Asian community with the same dedication and passion as we serve our own.

How are We Different?

Eastland Food sources only the best of Asia to our customers. We only work with established businesses with a proven track record. We strive to make it as simple as possible for our customers to source the finest Asian products available.

We have been sourcing premium Asian products since 1981. Only products that have been rigorously tested for quality will make it on our catalog. We are also constantly on the lookout for great new products to show our customers.

Eastland Food is looking for an outgoing individual a Brand Manager.

The Brand Manager is responsible for developing, managing, and implementing all marketing activities for assigned brands and customers. This role will generate consumer insights to create marketing plans designed to drive business growth and profitability.

Accountabilities and responsibilities

• Develop and implement long-term brand strategies that align with overall business objectives.
• Define brand positioning and target audience, ensuring consistency across all marketing communications.
• Analyze market trends, competitor activities, and consumer behavior to generate actionable marketing insights.
• Conduct competitive analyses and provide strategic recommendations based on findings.
• Design and execute marketing programs that reflect the brand’s identity and values.
• Collaborate as part of a cross-functional product development team to create marketing plans that support product launches.
• Plan, execute, and evaluate promotional activities to achieve brand awareness and penetration goals.
• Prepare sales materials and conduct product training sessions for internal and external stakeholders.
• Develop and maintain strong relationships with key vendors to foster long-term partnerships.
• Coordinate with internal departments to ensure effective vendor management and fulfillment of business needs.
• Manage and track the marketing budget to ensure optimal allocation of resources.
• Perform other duties as assigned to support business objectives.

Qualifications

• 1-3 years of progressive work experience in marketing, advertising, or a related field
• Experience working in food industry.
• Bachelor’s degree in business administration, marketing, advertising, communications, economics, statistics, or a related field
• Demonstrate success in consumer-centric brand strategies, including product launches and execution of sales and marketing efforts.
• Able to build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Preferred knowledge of specialty Asian cuisine, culture and language.
• Bilingual skills preferred (Chinese, Vietnamese, Thai).

Benefits:

• Health Insurance (medical, dental, and vision)
• 401(k) plan with company matching
• Paid Time Off (PTO) – 15 days per year, plus holidays
• Flexible Working Hours and the option to work remotely
• Professional Development opportunities (training, certifications, etc.)
• Employee Wellness Programs

We started Eastland Food with family — and we’ve been growing it ever since. We promote diversity. With over 10 languages spoken, and a diverse workforce from more than 10 countries around the world, our core strength is the ability to truly understand many ethnic food cultures and provide them to the right target markets across America, in order to maximize value for both our customers and our vendor partners

Eastland Food Corporation is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All aspects of employment—including hiring, promotion, discipline, or discharge—are based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, or nationality.