Account Director at Dynata in New York City, NY

Account Director Location: Home Office (New York, NY) Overview We are seeking an experienced Account Director to drive revenue growth within our Brand Lift and Campaign Measurement solutions. This is a high-impact individual contributor role focused on selling survey-based measurement and insights tied directly to media campaigns. The ideal candidate will have a strong track record of new business development, deep familiarity with campaign measurement methodologies, and experience selling into media agencies and brand-side marketing organizations. Key Responsibilities Drive net-new revenue through consultative, enterprise-level sales of campaign measurement solutions Sell survey-based offerings including brand lift, ad effectiveness, and campaign performance measurement Develop and manage relationships with media agencies, planners, buyers, and brand-side marketing and insights teams Identify and qualify new business opportunities while expanding existing client relationships Lead complex sales cycles involving multiple stakeholders across agencies and enterprise clients Translate campaign performance data into clear business outcomes, including awareness, favorability, and purchase intent Partner cross-functionally with internal teams (research, analytics, client success) to deliver high-quality solutions Maintain accurate pipeline forecasting and consistently achieve or exceed revenue targets Consistent generation of new business pipeline and revenue Strong agency relationships leading to repeat and expanded engagements Ability to position measurement as a strategic component of media investment decisions Effective collaboration with internal teams to deliver high-quality client outcomes Experience with companies focused on media measurement, ad effectiveness, or consumer insights Familiarity with cross-channel campaign measurement and attribution frameworks Established relationships within agency holding companies or major brand advertisers Required Experience and Qualifications 6+ years of experience in quota-carrying sales roles Proven track record of selling campaign measurement solutions, including brand lift and ad-effectiveness studies Demonstrated success selling into media agencies and/or brand-side marketing and insights teams Experience with survey-based or panel-based measurement methodologies tied to media campaigns Strong enterprise sales capabilities, including managing complex, consultative deal cycles Ability to articulate how media campaigns impact brand perception and business outcomes Consistent history of meeting or exceeding sales targets The base salary range for this position in is $115K- $145K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.