Supervisor de Vendas – Canal Indireto –… at Duracell · Florianóp…

• Location: Santa Catarina: Florianopolis or Joinville city, Brazil | Remote • Segment: Sales - Brazil • Direct Report To: Sales Manager

Summary

Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable batteries. Known for superior quality and innovation, Duracell powers billions of devices and plays an essential role in the lives of consumers around the globe. With a commitment to trust, reliability, and performance, we continue to lead the industry through cutting-edge technology and customer-first partnerships.

Responsibilities

Sales Supervisor- Indirect channel executes Duracell's commercial strategies across assigned distributor territories, small and large independent retailers, and HFS outlets. With growing analytical and commercial autonomy, this role tracks sell-out performance, supports commercial proposal development, and contributes to distribution expansion within the indirect channel.

1. Execute Indirect Channel Strategies • Implement promotional plans, visibility programs, and brand drivers at assigned outlets • Ensure execution compliance at HFS and independent retailer accounts • Execute new product launches and seasonal activations in the field

2. Manage Distributor and Retailer Interactions • Build productive relationships with distributor representatives and store managers • Develop and present commercial proposals with Sales Manager support • Co-responsible for profitability and coverage targets in assigned territory

3. Monitor Performance and Distribution • Track sell-out, numeric distribution, and on-shelf availability in the territory • Analyze Neogrid and internal data to identify distribution gaps and opportunities • Monitor competitor pricing, coverage, and promotions in the region

4. Support Commercial Planning • Contribute to distributor performance reviews and action plans • Track trade investment efficiency in assigned territory • Support route planning and outlet coverage optimization

5. Field Coordination • Coordinate with promoter and merchandising teams for consistent field execution • Relay competitive intelligence and field insights to the commercial team • Identify new outlet opportunities and white spaces in the territory•

Qualifications

Must-Have • Bachelor's degree in Business Administration, Engineering, Economics, or related field • 2 years of experience in CPG sales, preferably in indirect channel or distributor management • Intermediate knowledge of distribution metrics, sell-out analysis, and pricing • Experience developing commercial proposals • Knowledge of Neogrid; basic P&L reading

Nice-to-Have • Experience with HFS or independent small retail accounts • Familiarity with field force or promoter team coordination • Understanding of route-to-market and coverage expansion models • Intermediate to Advanced English

About the Company

Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude is highly valued.