Demand Generation Lead, Account Based Marketing at DTN in Houston, TX

Demand Generation Lead, Account Based Marketing Location: Houston, Texas For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact. DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world. Job Description: Senior Demand Generation Manager (Account-Based Marketing) Remote, United States | Full time Position Summary For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize operations, protect infrastructure, and drive growth. DTN is at an exciting inflection point as we accelerate growth across our global portfolio. We are seeking a Senior Demand Generation Manager (Account-Based Marketing) to lead and scale our ABM strategy across key target accounts and segments. This role is not about ABM as a standalone program or platform—it is about driving measurable pipeline, accelerating deals, and partnering deeply with sales. You will operate as a strategic and executional partner, aligning closely with account executives and revenue teams to design and deliver highly targeted, multi-channel programs that convert high-value accounts into revenue. The ideal candidate brings a proven track record of building and executing ABM programs in a B2B SaaS environment, with a strong bias toward action, collaboration, and revenue impact. What You Will Be Responsible For • Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors • Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals • Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration • Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events • Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement • Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups • Collaborate with event marketing to support regional programs, executive events, and in-market activation • Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness • Continuously test, learn, and iterate on ABM plays to improve performance and scalability What You Will Bring to the Position • 8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies • Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement • Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment • Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives • Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics • Experience with field marketing or regional campaign execution preferred • Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms) • Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes • Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs • Excellent communication and collaboration skills across cross-functional teams • Bachelor’s degree in Marketing, Business, or a related field What You Can Expect from DTN • Competitive salary and performance-based incentives • Unlimited PTO and flexible working hours • Remote-first work environment (role dependent) • Competitive medical, dental, and vision insurance plans • 401(k) with company match • Access to extensive learning and development resources • Employee Assistance Program (EAP) About DTN DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into actionable insights—empowering customers to expand margins, reduce risk, and accelerate growth. At DTN, we value clarity, trust, and action. We are a team of problem-solvers who believe precision matters—and that real impact comes from helping customers make better decisions when it matters most. Compensation The targeted hiring base pay range for this position is between $116,000 and $142,000. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity and applicable laws. The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. #LI-Hybrid #LI-TH1 About DTN: DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world. At DTN, we value clarity,trust, and action. We’re a team of problem-solvers, outcome-drivers, and industry nerds who believe that precision matters – and that mission is at the core of what we do. Trust Built: We earn it. We keep it. We protect it. Our neutrality, precision, and integrity are non-negotiable. Confidence-Driven: We help customers move with clarity and conviction. We bring the data and operational knowledge leaders need to act. Built for Industry: We speak operations because we come from operations. Our expertise is forged in fuel terminals, fields, flight paths, and forecasts. Future-Forward: We see what’s coming- and we’re ready. We help customers lead through change with smarter decisioning. Recruitment Fraud Notice: DTN is aware of incidents where external parties have impersonated our organization, issuing fraudulent communications and/or job offers. Please be advised that all legitimate communication from DTN will come from an official @dtn.com email address or through our Paradox AI automated scheduling platform (Talent IQ). Any offers are extended directly by our Talent Acquisition team following a formal interview process. If you receive a suspicious message or offer claiming to be from DTN, please do not engage. Contact our Talent Acquisition team at Careers@dtn.com to verify the legitimacy of any communication. Report any fraudulent messaging as phishing or spam. DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities.