Lead Product Manager - Digital Experience at Dr. Reddy's… · Hyderabad

companyDescription Dr. Reddy’s Laboratories, or Dr. Reddy’s in short, is a global integrated pharmaceutical company. Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive and driven at the highest level. We are looking for people who share our passion to catalyze this journey. A brief about us (you’ll find more on our website www.drreddys.com): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries. jobDescription About the role We are hiring a Senior Product Manager to own and scale our consumer-facing web and mobile digital experience ecosystem across multiple properties and platforms. This is a hybrid role spanning consumer product management, experimentation and CRO, digital experience and DXP thinking, analytics and attribution, and AI-native product delivery. The role will also drive an organization-wide front-end acceleration program through reusable component libraries, content and experience patterns, and prompt-driven UI generation workflows that improve speed, consistency, and quality across teams. Job responsibilities Own product strategy and roadmap for consumer web and mobile experiences across platforms, ensuring coherent journeys and strong UX consistency across web, Android, and iOS. Drive end-to-end experimentation and CRO by defining hypotheses, success metrics, guardrails, A/B tests, and scale-up decisions based on durable business impact. Own the measurement layer across web and app journeys, including event taxonomy, tracking plans, instrumentation quality, funnel reporting, and experiment readouts. Partner with marketing and growth teams on conversion tracking and attribution across Google, Meta, and related ecosystems, while accounting for privacy and platform constraints. Lead digital experience initiatives across CMS, DXP, and MarTech-adjacent surfaces, including content-led journeys, personalization hooks, reusable page patterns, and scalable experience frameworks. Drive the creation of reusable front-end component and prompt catalogs so teams can replicate high-quality UI components quickly using AI-assisted development workflows. Establish governance for component libraries, content patterns, and shared experience assets, including contribution model, review gates, documentation standards, and adoption metrics. Work in a spec-driven development model by writing crisp PRDs, user stories, acceptance criteria, test cases, and execution artifacts that engineering and design teams can use with minimal ambiguity. Use AI-native workflows for prototyping, requirements shaping, prompt writing, and accelerating delivery in collaboration with engineering teams. Lead user testing, rapid prototyping, and iterative improvement loops to continuously improve experience quality and business outcomes. qualifications Required qualifications 7 - 9 years of product management experience with strong ownership of consumer-facing web and mobile products and a track record of shipping measurable product outcomes. MBA from a strong institution along with a Computer Science or Engineering background. Strong hands-on experience in experimentation, A/B testing, CRO, funnel optimization, and post-test analysis with clear understanding of metrics and guardrails. Strong understanding of web and app analytics, instrumentation, customer tracking, attribution, and conversion measurement across digital journeys. Good practical understanding of cross-platform mobile ecosystems, especially Flutter and/or React Native, including trade-offs between shared foundations and native capabilities. Experience working with CMS and digital experience platforms, including enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or Drupal, and/or headless CMS platforms such as Contentful, Contentstack, or Strapi; should understand structured content, reusable components, content models, and content libraries. Strong product documentation skills with proven ability to write PRDs, user stories, acceptance criteria, and other delivery-ready artifacts. Hands-on familiarity with AI-assisted product and delivery workflows, including prototyping and working with AI-native coding or prompt-to-build environments. Ability to work closely with design, engineering, analytics, and business stakeholders and drive outcomes in a fast-paced execution environment. Experience building or managing consumer web and mobile products aligned to WCAG accessibility guidelines, with practical exposure to AA standards and strong familiarity with AAA considerations across websites and apps. Ideal candidates should have experience in consumer internet, fintech, D2C, marketplace, subscription, travel, or other high-velocity digital product environments where experimentation and funnel optimization are core. Preferred qualifications Experience with DXP and personalization-led ecosystems and comfort operating at the intersection of product, UX, content, analytics, and digital marketing journeys. Experience building or scaling design systems, component libraries, or shared front-end foundations across multiple teams and properties. Familiarity with feature flagging, experimentation platforms, and rollout tooling used for safe releases and structured testing. Familiarity with privacy-aware mobile measurement, including ATT, SKAdNetwork, and server-side measurement augmentation patterns. additionalInformation