Dollar Shave Club→
Social Media Growth Intern at Dollar Shave Club in Durham, NC
Skills
Job Description
ABOUT DSC:
In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.
Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.
Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.
So what are you waiting for? Join the Club.
ROLE SUMMARY:
We're looking for a Social Media Growth Intern to join the Growth team and have an active hand in reframing our paid social strategy, making it sharper, more relevant, and directly tied to the KPIs that move the business. In this role, you'll gain hands-on experience in social strategy, content briefing, and performance analysis.
Your work will focus heavily on platform-specific research, identifying the distinct behaviors of users across major social platforms to ensure our creative feels native and high-performing. You will directly support our middle-of-funnel goals by helping build a content playbook designed to bridge the gap between initial brand awareness and active consideration. This is a great opportunity for someone who not only spot compelling content but thinks critically about the where and why behind platform success.
RESPONSIBILITIES:
- Support the growth team in planning and executing content across platforms
- Assist in developing middle-of-funnel, educational content including product explainers, how-tos, ingredient callouts, and routine-building posts — that move consumers from awareness to consideration
- Conduct social listening and trend research to surface relevant content opportunities and competitive insights that inform our strategy
- Collaborate with the creative team to brief and review assets, ensuring content resonates with target audiences
- Help track and report on social performance metrics, pulling key learnings that the team can use to optimize future content
- Explore AI tools that improve content efficiency and scale impact, from ideation and brief writing to asset iteration and performance analysis
- Participate in team brainstorms and contribute fresh ideas, platform-native concepts, and culturally relevant angles that reflect DSC's humor-forward brand voice
REQUIREMENTS:
- Currently pursuing a degree in Marketing, Media Studies, Communications, or a related field
- Platform-Native Fluency: Deep familiarity with Meta, TikTok, and Snapchat with a strong intuition for what makes content feel "native" vs. "disruptive" on each
- Research Skills: Strong ability to synthesize trends and data into organized, actionable documents (e.g., playbooks or best-practice guides)
- Organization: Highly organized with the ability to manage multiple content tracks and documentation updates simultaneously
- Experience: Previous internship or personal project experience involving social media strategy, content audits, or digital marketing is preferred
WHAT YOU’LL TAKE WITH YOU:
- Hands-on experience developing and executing media for a nationally recognized consumer brand across multiple product lines
- A deeper understanding of how media drives consumer education and purchase consideration
- Exposure to the full content lifecycle — from briefing and ideation to publishing and performance analysis
- Mentorship and direct feedback from experienced media professionals
- Sharpened skills in platform strategy, competitor research, performance analytics and AI tools
- Working knowledge of how media, creative, and DTC teams collaborate in a consumer goods environment
- Strong cross-functional relationships and a network within the DSC team
POSITION TYPE:
This is an hourly position, working 24 hours per week (Tuesday - Thursday).
WORK ENVIRONMENT:
This internship is in-office, working out of our HQ in Durham, North Carolina 3x a week.
PAY:
$20/hr
APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.
Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
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