Digital Content & Social Specialist at Diva in Kitchener, Ontario, CA

ExperiencedRemoteFull-timeKitchener, Ontario, CA

Skills

latersprout socialhootsuiteklaviyogoogle analyticstiktok analyticscanvaadobe creative suitecapcutmeta insights

Job Description

Diva International Inc. (“DIVA”) is looking for a Digital Content & Social Specialist, who is responsible for bringing DIVA’s brand and campaigns to life through high-performing, social-first content. This role is a hands-on creator and executor, producing engaging digital content, managing day-to-day social channels, and supporting campaign rollouts across owned and paid channels.

The role allows for remote work in Ontario, Canada only. Travel may be required on occasion. Must be legally eligible for employment and reside in Ontario, Canada.

About Us:

Since 2003, DIVA has introduced and onboarded millions of people as they keenly—or—anxiously—discovered reusable period care. Founded by mother-daughter duo Francine Chambers and Carinne Chambers-Saini, DIVA revolutionized the “feminine hygiene” industry and created the mass market adoption of sustainable period care alternatives. Today, the DIVA brand is synonymous with the menstrual care category, driving change and bringing sustainability to the forefront of new period care innovation.
We are DIVA. Your conscious cycle care partner.

Founded in 2002, DIVA disrupted the cycle care industry with the DivaCup®, offering a reusable, comfortable, and innovative alternative to disposable menstrual products. As a pioneer in menstrual health and equity, DIVA has spent over two decades challenging taboos, advocating for education, and driving social impact initiatives that improve accessibility to period care worldwide. DIVA’s commitment to conscious wellness extends beyond menstrual care. Guided by science-backed formulations and human-first innovation, DIVA continues to develop vegan, cruelty-free, and premium crafted products that
empower individuals to feel informed, confident, and cared for—without stigma.

Responsibilities:
Content Creation & Social Execution

Oversee and manage an agency partner responsible for the day-to-day publishing of content across all social channels, ensuring consistency, accuracy, and alignment with brand voice and regulatory standards.
Maintain and manage the social content calendar in alignment with campaign priorities, product launches, and cultural moments.
Create and produce high-performing, social-first content including short-form video, graphics, and copy for platforms such as Instagram, TikTok, Pinterest, YouTube, and LinkedIn.
Monitor platform trends, emerging formats, and cultural conversations to inform content creation and improve relevance and reach.
Serve as the primary day-to-day point of contact for UGC creators, managing communications, briefing content needs, and ensuring timely delivery of assets that align with brand values and campaign objectives.

Content Performance & Optimization

Track and analyze content performance across social and digital channels, identifying top-performing formats, themes, and creators.
Apply performance insights to continuously optimize content, improving engagement, reach, and conversion.
Monitor competitor activity and category trends to identify opportunities and creative whitespace.

Campaign Execution Support

Support the execution of integrated marketing campaigns across digital channels, ensuring assets are delivered, approved, and deployed on time.
Coordinate content and asset delivery across social, email, website, and paid channels.
Assist in preparing digital assets and content for product launches, retailer programs, and key brand initiatives.
Maintain campaign trackers and proactively flag risks or delays to the Brand Marketing Manager.

Influencer & Community Support

Support the execution of influencer and creator programs, including coordinating briefs, product seeding, content approvals, and posting schedules.
Identify high-performing creators and content styles that align with DIVA’s brand and audience.
Monitor social conversations, comments, and messages to surface community insights, sentiment, and emerging trends.

Content & Asset Coordination

Manage and maintain the digital asset library, ensuring all content is organized, version-controlled, and accessible.
Partner with internal teams and external creators to support the development and delivery of campaign assets.
Assist with the creation of supporting content across channels, including blog posts, landing pages, and email content.

Cross-Functional Collaboration

Collaborate with the eCommerce team to ensure content supports product pages, promotions, and conversion goals.
Support Retail Marketing and Sales teams with digital assets and social toolkits for omnichannel activations.
Partner with PR and Community teams to amplify brand storytelling and purpose-driven initiatives.
Contribute to internal reporting, presentations, and campaign recaps as needed.
Performance Tracking & Reporting
Pull and compile weekly and monthly performance reports across social, content, and email channels.
Contribute to post-campaign recaps by summarizing content performance and key learnings.

Other

Work in accordance with DIVA International Inc.’s ISO 13485 Quality Management System and Quality Policy.

Qualifications:

1–3 years of experience in digital marketing, social media, or content marketing, ideally within CPG, beauty, wellness, or a purpose-driven brand environment.
Hands-on experience managing social media channels (Instagram, TikTok, Pinterest, YouTube, LinkedIn), including content scheduling, copywriting, and community engagement.
Proficiency with social media scheduling and management tools (e.g., Later, Sprout Social, Hootsuite, or similar).
Strong content creation skills, including graphic design basics and short-form video editing (Canva, Adobe Creative Suite, CapCut, or similar tools).
Familiarity with email/SMS marketing platforms (e.g., Klaviyo) and an understanding of best practices for digital engagement.
Experience using analytics and reporting tools (Hootsuite, Meta Insights, Google Analytics, TikTok Analytics, Klaviyo, or similar) to track performance and extract insights.
Understanding of digital marketing KPIs including reach, engagement rate, CTR, and conversion.
Strong organizational and project coordination skills, with the ability to manage multiple deliverables and deadlines simultaneously.
Excellent written communication skills with a strong eye for brand voice, tone, and visual consistency.
A collaborative, proactive mindset and comfort working in a fast-paced, cross-functional team environment.
Genuine passion for DIVA’s mission and an interest in menstrual, pelvic, and sexual wellness.

About Our Hiring Process:

Does this sound like great fit for you? We would love to hear from you.

You can expect us to be curious about who you are, what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.

Why work at Diva International?
People are the heart and soul of DIVA, sharing our passion to make a meaningful difference in the world. We empower our employees to shatter societal norms and status quo, raise our standards, so we can grow together and make a great company even better.

At DIVA, we strive to be a welcoming and safe space for everyone, regardless of their race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity, physical ability, or any other protected grounds. We welcome employees and candidates from these underrepresented groups to help make this vision a reality.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Please e-mail at accessibility@divacup.com if you require accommodation. Information related to accommodation requirements will be addressed confidentially.