Content Strategist - (Brands & Communication… at DISTRITECH… · Lagos

JOB DESCRIPTION

Job Title: Brand Marketing & Communications Senior Officer

Department: Marketing & Communications

Reports To: Brand Marketing & Communications HOD/Manager

Location: Lagos, Nigeria

Job Summary

The Brand Marketing & Communications Officer supports the execution of the brand and marketing strategy through creative content development, marketing campaigns, and digital communications.

The role involves translating brand and marketing objectives into engaging content strategies, content calendars, compelling advertising messages, and marketing materials across digital and offline channels.

The officer will also support the day-to-day management of business brand, including brand consistency, public relations, and reputation-related communications, under the guidance of the HOD/Manager.

We are looking for a creative, forward-thinking, and hands-on professional with strong content creation, copywriting, and marketing execution skills. The ideal candidate should be able to develop great ideas, bring them to life, and communicate effectively with Bukka Hut's target audience while maintaining high standards of quality and brand consistency.

Key Responsibilities

1. Content Strategy & Planning

• Translate the company's brand strategy and marketing objectives into relevant content strategies, themes, and actionable content calendars.
• Plan and develop content that supports brand awareness, customer engagement, product promotions, and business growth.
• Identify content opportunities through customer insights, market trends, competitor activities, and relevant cultural moments.
• Proactively generate fresh content ideas and plan ahead for upcoming campaigns, promotions, and brand activities.

2. Creative Content Development & Copywriting

• Develop creative advertising concepts, catchy headlines, taglines, promotional messages, and compelling calls to action.
• Create persuasive content for billboards, flyers, posters, banners, social media static posts, digital advertisements, and other marketing collaterals.
• Translate campaign briefs into clear, engaging, and audience-focused creative messages and visual concepts.
• Write engaging captions, scripts, product descriptions, and other marketing communications.
• Develop basic static creative materials using Canva or similar design tools, and provide creative direction for more complex design requirements.

3. Digital Content Creation & Social Media

• Plan, shoot, edit, and produce engaging photo and video content for social media and other digital platforms.
• Develop short-form videos, Reels, product showcases, promotional content, and other engaging brand storytelling materials.
• Manage content publishing and day-to-day social media activities across relevant platforms.
• Monitor audience engagement, content performance, and customer feedback to identify opportunities for improvement.
• Ensure content is engaging, visually appealing, consistent with the brand, and tailored to the intended audience.

4. Marketing Campaigns & Brand Communications

• Support the planning and execution of marketing campaigns, product launches, promotions, and brand activations.
• Develop campaign ideas, creative briefs, content requirements, and communication materials across relevant channels.
• Ensure consistent brand messaging, tone of voice, and visual identity across marketing touchpoints.
• Support internal and external communications, publicity initiatives, partnerships, and other brand-building activities.
• Work with internal teams and external vendors to ensure timely delivery of marketing activities and materials.

5. Performance Monitoring & Marketing Support

• Track content, social media, and campaign performance, providing insights and recommendations for improvement.
• Conduct basic market and competitor research to support creative and marketing decisions.
• Maintain organised content calendars, creative assets, marketing materials, and activity reports.
• Support other marketing and communications initiatives as assigned by the HOD/Manager.

Required Skills & Competencies

• Content Strategy & Planning: Ability to translate brand direction and marketing objectives into structured content strategies and calendars.
• Creative Thinking & Copywriting: Strong ability to conceptualise creative ideas and develop catchy, persuasive, and audience-relevant advertising messages.
• Content Creation: Practical skills in smartphone photography, videography, short-form video editing, and basic graphic design.
• Social Media Marketing: Good understanding of social media platforms, content formats, audience engagement, and performance measurement.
• Marketing Execution: Ability to turn marketing briefs and campaign ideas into practical deliverables.
• Communication: Excellent writing, editing, proofreading, and verbal communication skills.
• Digital Tools: Working knowledge of Canva, CapCut, or similar content creation tools.

Personal Attributes

• Strategic and commercially aware: Able to connect brand objectives with relevant content ideas and marketing activities.
• Creative and forward-thinking: Brings fresh ideas, anticipates opportunities, and stays informed about relevant trends.
• Proactive and resourceful: Takes initiative, solves problems, and delivers quality work with available resources.
• Intelligent and quick to learn: Demonstrates curiosity, sound judgement, critical thinking, and adaptability.
• Detail-oriented: Maintains high standards of accuracy, presentation, and quality in all marketing materials.
• Organised and accountable: Manages priorities, meets deadlines, and takes ownership of deliverables.
• Collaborative: Works effectively with colleagues, welcomes feedback, and maintains a positive, customer-focused approach.

Qualifications & Experience

• Bachelor's degree in Marketing, Mass Communication, Communications, Advertising, or a related discipline. Equivalent relevant practical experience may also be considered.
• Preferably 2–4 years of experience in content marketing, brand communications, social media marketing, or related fields.
• Demonstrable experience in content creation, advertising copywriting, and social media management.
• Experience within the hospitality, QSR, FMCG, retail, or consumer-facing industry is an added advantage.
• A portfolio showcasing relevant creative work, content creation, and marketing materials is required.

Key Performance Indicators (KPIs)

• Quality, relevance, and timely execution of content strategies and calendars.
• Creativity and effectiveness of advertising copy, campaign concepts, and marketing collaterals.
• Quality and consistency of digital content production and social media communications.
• Content engagement, campaign performance, and contribution to relevant marketing objectives.
• Brand consistency, accuracy, and attention to detail across marketing materials.
• Proactiveness, reliability, and timely delivery of assigned marketing activities.

Role Expectation: The successful candidate should be able to independently develop and execute everyday marketing content and creative deliverables, while supporting broader brand and marketing initiatives under the guidance of the HOD/Manager.

Pay: ₦300,000.00 - ₦350,000.00 per month

Work Location: In person