Freelance Senior Consumer Brand Designer at Digital · Indonesia

We are looking for a talented Senior Consumer Brand Designer to support an emerging premium women’s wellness and nutrition brand. This role is ideal for a creative designer who understands how to build meaningful connections with consumers through strong visual storytelling, premium design, and engaging digital content.

The brand has an established identity, packaging, and website. We are looking for someone who can bring the brand personality to life across social and digital channels while creating content that educates, inspires, and builds trust.

Responsibilities

• Develop premium visual content for social media and digital channels.
• Create educational and lifestyle-focused content assets.
• Design Instagram/social media campaigns and branded templates.
• Translate complex health and nutrition topics into engaging consumer-friendly visuals.
• Create product storytelling assets and campaign materials.
• Support short-form video concepts and creative adaptations.
• Maintain consistency across all brand communications.
• Use AI tools to improve creative exploration and production efficiency.

Requirements

• At least 5+ years of experience in consumer brand design, graphic design, or visual communication.
• Strong portfolio in consumer-facing brands such as:

1. Wellness
2. Beauty
3. Skincare
4. Nutrition
5. FMCG
6. Lifestyle brands

• Strong understanding of branding, typography, layout, and visual storytelling.
• Experience creating digital campaigns and social media content.
• Ability to turn ideas and messaging into compelling visual experiences.
• Comfortable using AI tools in the creative process.
• Proficiency in Adobe Creative Suite, Figma, Canva, or similar tools.