Digital Marketing Lead | Imagine Live at Digitain · Yerevan

Description

Imagine Live is one of the fastest-growing live casino providers in the iGaming industry, serving operators across regulated markets worldwide. As we continue to scale, we are looking for a Digital Marketing Lead who will play a key role in elevating our digital marketing function and helping shape the next stage of our growth. This is not a maintenance role. We are looking for someone who enjoys building, improving, challenging existing approaches, and finding smarter ways to achieve results. The right candidate will bring a combination of strategic thinking, hands-on execution, leadership, curiosity, and a strong understanding of modern digital marketing technologies, tools, and trends.

Responsibilities

• Lead and develop Imagine Live's digital marketing activities across multiple channels and international markets
• Manage and mentor the digital marketing team, helping establish best practices, processes, and performance standards
• Identify growth opportunities and develop initiatives that improve marketing performance, efficiency, and impact
• Work closely with content, design, product, sales, and management teams to align marketing activities with business objectives
• Plan, execute, and optimize digital campaigns across various channels
• Monitor market trends, competitor activities, emerging technologies, and digital marketing innovations
• Drive data-informed decision-making through analytics, reporting, and performance tracking
• Explore and implement AI-powered tools, automation solutions, and modern workflows to improve productivity and marketing effectiveness
• Identify opportunities to improve lead generation, brand awareness, engagement, website performance, and marketing operations
• Contribute new ideas, challenge assumptions, and continuously look for ways to improve results

Requirements

• 6+ years of experience in digital marketing
• Proven experience leading digital marketing initiatives and driving measurable business results
• Strong understanding of B2B marketing principles and customer journeys
• Experience managing or mentoring team members
• Excellent analytical and problem-solving skills
• Strong knowledge of digital marketing channels, performance marketing, content distribution, SEO, website optimization, analytics, and marketing technologies
• Experience using AI tools and automation platforms to improve marketing workflows and efficiency
• Strong research skills and curiosity about market trends, competitors, customer behavior, and emerging technologies
• Ability to balance strategic thinking with hands-on execution
• Proactive mindset and strong sense of ownership
• Excellent communication and collaboration skills
• Continuous learner who actively follows digital marketing trends and industry developments

Nice to Have

• Experience in iGaming, technology, SaaS, fintech, or other fast-growing international B2B industries
• Experience working with CRM platforms, marketing automation tools, and customer journey optimization
• Experience building or transforming marketing processes and teams
• Experience managing external agencies and partners