Social Media Operations Manager at Diageo · Budapest

Social Media Operations Manager Location: Budapest, Hungary Job Description : Job Title: Social Media Operations Manager Location: Budapest About the role: We are launching the EU Media & Digital Centre - a bold step forward in how we deliver marketing across Europe. This team will be the centre of executional excellence for Media, Content, CRM, Data, Websites and Effectiveness - enabling our brand and category leaders to move faster, work smarter, and connect more meaningfully with consumers. Spanning locations across Europe and working as part of the Global Consumer Digital Team, the centre brings together specialist talent in AI-powered media planning, data-driven creative, performance content, and precision CRM - all in service of delivering extraordinary experiences for our brands, at scale and with speed. This is an outstanding opportunity to be part of a team that’s not just driving campaigns - but helping reshape how marketing works. If you’re excited by performance, collaboration, innovation, and doing meaningful work on a global stage, then this could be the role for you. What you’ll be doing: The Social Operations Manager will play a pivotal role in supporting the Social Media Manager and the wider Media & Digital Centre by owning the operational backbone of Europe’s social media ecosystem. This role is crucial to delivering Project Ichnite’s social consolidation agenda, ensuring platform governance, supporting paid social excellence, and strengthening relationships with agencies, markets, and global teams. The ideal candidate is detail‑driven, operationally strong, and highly collaborative, with a deep understanding of social platforms and influencer ecosystems. While operations will be the core focus, this role will also contribute to strategic initiatives, paid social planning, and media partner engagement. Your main responsibilities will be: Leading the consolidation effort for Diageo’s social media accounts Manage the consolidation process for Europe’s social media accounts as part of Diageo’s global consolidation optimization strategy. Build accurate documentation of account closures and ensure that agencies are following process guidelines on content transfer from local to global handles. Help coordinate onboarding/offboarding processes for social assets, ensuring compliance with Diageo standards. Build a tracker that demonstrates the reduction of social handles across all EU markets Support Agency Coordination Facilitate communication between agencies and internal teams to ensure alignment with Project Ichnite objectives. Deliver timely and clear communications to local brand teams and their agency teams Support the social media operations manager on creating a forum to provide regular updates and create a forum for open questions on social media consolidation for the region Social media platforms expert Have expertise in digital platforms and influencer tools Have deep knowledge and a strong understanding of the key nuances across the various social media platforms that Diageo use today (META, Youtube, Pinterest, X, Snap, Reddit) Support for Paid Social Strategy & Planning Collaborate with the Social Media Manager to aid the development of paid social approaches throughout Europe, ensuring plans align with Diageo’s broader media and brand objectives. Monitor platform updates, audience trends, and emerging ad formats, providing consolidated recommendations to inform paid strategy development. Work with media partners (e.g., META, YouTube, Pinterest) to gather insights, updates, and best practices that can enhance paid social effectiveness. Support the implementation of paid social strategies across markets, ensuring campaigns follow Diageo guidelines relating to targeting, placements, brand safety, and measurement. Provide ongoing reporting assistance for paid social campaigns, collaborating with the Social Media Manager to interpret campaign performance and surface optimisation insights. Performance Tracking & Reporting Analyze gathered data to extract actionable insights on influencer collaborations and share them with marketing groups and their local agencies, improving engagement strategies and cultural conversations. Present findings in a clear and actionable manner, supporting strategic decision-making processes Manage the workflow for influencer amplification budgets, ensuring paid support aligns with activation plans and is accurately tracked. Ensure Digital Marketing Standards are upheld across social media execution Collaboration with Stakeholders Collaborate with the CSO team to streamline operational processes related to compliance and security protocols. Work closely with markets and agencies to roll out standard processes across the region Collaborate with media & digital managers in markets on identifying opportunities for influencer implications What you’ll have: Experience in working in social media, particularly account management within an agency or in house team Solid understanding of social media platforms such as META, Pinterest and Youtube Strong ability to interpret data, generate reports and provide actionable insights based on performance metrics Familiarity with the Sprinklr and Traackr platform in a previous / current role Effective communicator capable of liaising between agencies, internal teams, and stakeholders. Fluency in English Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Rewards & Benefits Statement: We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We adopt diversity in the broadest possible sense. It means that you can expect to be genuinely encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to build the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of crafting the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type : Regular Primary Location: Budapest Additional Locations : Job Posting Start Date : 2026-05-07