Customer Marketing Manager On Trade at Diageo in Madrid, Madrid, Spain

Customer Marketing Manager On Trade Location: Madrid, Spain Job Description : About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. About the role Diageo invest significantly in direct to consumer brands building, but we must partner with our customers to influence the point of purchase activation, and this is where the vast majority of our A&P investment sits. Most shoppers and consumers buy from a repertoire of brands and their behaviour can be easily influence by what they see or don’t see at the point of purchase. It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to build the programmes and tools that guarantee outstanding execution of our brands at the point of purchase. The Customer Activation team will then work directly with customers, supply and agencies to project handle perfect execution of the commercial calendar. In some cases, this will advise tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer. As a Customer Activation Manager, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behavior to achieve Diageo’s financial and market share ambition. This role has direct responsibility for all activation within your customer & brand alignment. You will be working with field, national & wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation. Top Accountabilities To build an activation plan for our key brands & customers. To project manage the implementation of all the key platforms & activations within your customer alignment. To be the activation lead from a channel & customer lenses for your brand alignment. To develop and complete shopper marketing activities that make our brands show up brilliantly to customers & consumers. Project handles the flawless delivery of all assets and tools to deliver phenomenal activation for key brands and customers Handle activation agencies to develop and complete great execution of shopper marketing programme Set activation critical metrics for all shopper marketing activation, monitor and course accurate Efficient manage of the budget for point of purchase activation To conduct activity M&E to ensure we are constantly improving our plans to drive greater return on investment About you Ideal experiences / Qualifications / capabilities 3 to 5 years Internal or external experience as Sales or Marketing Executive equivalent Project Management, Analytical and core selling skills Time management & prioritisation skills Strong commercial acumen Advanced level of Excel Can build powerful relationships and work collaboratively within a team Problem solver & solution-based great teammate who can look after ambiguity & adapt quickly Working with Us Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Rewards & Benefits Statement: We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including (among others): Modern work life balance policies and wellbeing activities. Employee Assistance Programme (Vivofácil). WellHub (GymPass). Incentive plan that rewards you for delivering phenomenal performance. Our product discounts. Health insurance. Life and accident insurance coverage. Industry leading functional and leadership capability trainings. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type : Regular Primary Location: Madrid Additional Locations : Job Posting Start Date : 2026-05-11