HCP Marketing Manager at Dexcom in British Columbia, CA

HCP Marketing Manager Location: Remote British Columbia The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health. We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us. Meet the team: Dexcom Canada’s Marketing team is where strategy, science, and storytelling come together to help healthcare professionals transform diabetes care. As the Marketing Manager, HCP (Canada), you’ll play a pivotal role in shaping how Dexcom’s CGM innovations are understood, recommended, and adopted by prescribers nationwide—from endocrinologists and diabetes educators to nurse practitioners and primary care physicians. Working at the center of a highly collaborative, cross-functional team, you’ll blend strategic thinking with hands-on omnichannel execution to drive real, measurable impact in the HCP channel. If you’re energized by building smart, insight-driven campaigns, partnering closely with Sales, Medical, and Global teams, and seeing your work directly influence patient outcomes across Canada, this is the team—and the role—for you. Where you come in: You will drive increased awareness, preference, and recommendation of Dexcom CGM among healthcare professionals across Canada. You will accelerate HCP adoption—particularly within T2 IIT and T2 Basal segments—through impactful omnichannel programs and strong sales enablement. You will elevate HCP familiarity and engagement by optimizing conference strategies, educational content, and digital touchpoints. You will deliver measurable growth in new patient starts directly tied to HCP marketing and field activities. You will equip field teams with best-in-class tools and resources that enable meaningful clinic-level impact. You will ensure consistent, compliant, and evidence-based messaging across all HCP interactions and channels. What makes you successful: Thinks strategically, translating market insights, HCP behavior, and performance data into clear value propositions, messaging platforms, and high-impact marketing programs Proven experience developing and executing HCP marketing strategies that align national objectives with global brand direction, including support for product launches Brings deep omnichannel expertise, designing integrated HCP engagement across field, digital, paid media, webinars, conferences, peer-to-peer, and non-personal promotion (NPP) channels Demonstrated success leading NPP initiatives, including HCP social media (paid/organic where compliant), websites, landing pages, email campaigns, webinars, and virtual education programs Strong ability to extend sales reach and influence HCPs through scalable digital engagement, reducing reliance on in-person access Effective partner to Sales, translating brand strategy into field enablement tools and omnichannel tactics that support account-level execution and priority geographies Experienced in paid media strategy and agency management, optimizing targeting, engagement, efficiency, and ROI across channels Excels at sales enablement, developing impactful tools such as talk tracks, objection handlers, training materials, and resources that complement digital engagement efforts Proven ability to lead HCP conferences, KOL engagement, and professional education initiatives while ensuring compliant, evidence-based materials through MLR processes Data-driven and operationally strong, defining KPIs (awareness, adoption, NPS, ROI), managing budgets, optimizing performance, and influencing cross-functional stakeholders in a fast-paced environment What you’ll get: A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community. A full and comprehensive benefits program. Growth opportunities on a global scale. Access to career development through in-house learning programs and/or qualified tuition reimbursement. An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve. Travel Required: 5-15% Experience and Education Requirements: Typically requires a Bachelor’s degree and a minimum of 8 – 12 years of related experience. At this level a graduate degree may be desirable with 4 years of related experience. Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option. To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications. Salary: $90,400.00 - $150,600.00