Business Development Representative at Dewpoint in Lansing, MI

Summary: Dewpoint is a company focused on driving revenue growth through innovative sales strategies. They are seeking a Business Development Representative to generate and qualify high-value sales leads, utilizing AI-powered tools and digital engagement strategies to support the company's growth initiatives. Responsibilities: - Utilize AI and data intelligence platforms to monitor industry trends and identify high-potential accounts - Design and execute multi-channel outbound campaigns using tools like Apollo, Salesforce, and social media automation - Collaborate with Marketing and Sales teams to develop campaign strategies, content, and performance metrics - Engage directly with prospects to build relationships, qualify opportunities, and position Dewpoint’s value proposition - Maintain and optimize lead tracking systems, ensuring accurate data capture and seamless handoff to Account Executives - Research and recommend strategic events and digital forums to enhance brand visibility and lead generation - Monitor and contribute to social media platforms to amplify campaign reach and identify engagement opportunities - Stay current on emerging technologies and market shifts to inform sales strategy and messaging Required Qualifications: - 1-3+ years in IT-related sales or marketing - Proven experience with Salesforce, Apollo, Pardot, LinkedIn Sales Navigation and AI-driven sales enablement tools - Understanding of IT service industry including infrastructure, project management, cloud, applications, etc - Excellent communication, organization, and digital marketing skills - Experience with social media platforms and online engagement strategies - Ability to work cross-functionally and manage multiple campaigns simultaneously Required Skills: Salesforce, Apollo, Pardot, LinkedIn Sales Navigator, AI-driven sales enablement tools, IT service industry, Infrastructure, Cloud computing, Social media platforms, Digital marketing, Project management