Implementation Manager – Influencer Marketing and… at Dentsu · Mumbai

Implementation Manager – Influencer Marketing and Celeb Endorsement Location: Mumbai This role sits at the heart of campaign execution within the Influencer Marketing & Celebrity Endorsement practice. This individual will be responsible for managing day-to-day operations of influencer campaigns, ensuring smooth coordination between creators, internal teams, and clients. The role requires strong attention to detail, excellent coordination skills, and a solid understanding of influencer platforms and creator ecosystems. This individual will play a key role in ensuring campaigns are delivered on time, on brief, and with high quality. Job Description: Key Responsibilities: Campaign Execution & Coordination Support end-to-end execution of influencer and celebrity campaigns across platforms. Coordinate with internal teams (strategy, creative, media) to align on campaign requirements and timelines. Track campaign deliverables, timelines, and milestones to ensure smooth execution. Creator Outreach & Management Identify and shortlist relevant influencers based on campaign briefs. Reach out to creators/talent managers for availability, costing, and interest. Coordinate onboarding, briefing, content approvals, and publishing timelines. Content & Deliverables Management Ensure all content meets brand guidelines, platform requirements, and campaign objectives. Manage content review cycles—collect drafts, share feedback, and ensure timely approvals. Track live posts and ensure deliverables are executed as planned. Coordination with Talent & Agencies Liaise with talent agencies, managers, and celebrity representatives for campaign execution. Support negotiations and documentation (contracts, deliverables, timelines). Campaign Tracking & Reporting Maintain trackers for campaigns, creators, budgets, and timelines. Monitor live campaign performance and flag any issues or delays. Support reporting by collecting data, screenshots, and performance metrics. Operational & Process Support Assist in maintaining influencer databases (contacts, categories, rates, past collaborations). Ensure all campaign documentation, contracts, and financial processes are followed. Support the team in improving workflows and execution efficiency. Client & Internal Communication Provide regular updates to internal teams on campaign status Support client servicing teams with execution updates and reports. Ensure clear and timely communication across stakeholders Key Qualifications: 4-5+ years of experience in influencer marketing, talent management, digital marketing, or agency roles. Strong understanding of social media platforms (Instagram, YouTube, etc.) and influencer ecosystems. Good communication and coordination skills. High attention to detail and ability to manage multiple tasks simultaneously. Familiarity with campaign trackers, Excel/Google Sheets, and reporting tools. Ability to work in a fast-paced, deadline-driven environment. Basic understanding of influencer costing, negotiations, and content formats is a plus. Success Metrics On-Time Delivery: Campaign tasks and deliverables completed within timelines. Execution Accuracy: Minimal errors in content, coordination, and documentation. Creator Turnaround Time: Speed of outreach, onboarding, and content approvals. Campaign Tracking Efficiency: Accuracy and upkeep of trackers and reporting data. Client & Internal Feedback: Responsiveness, reliability, and coordination effectiveness. Volume Handling: Ability to manage multiple campaigns and creators simultaneously. What Makes This Role Critical Execution Backbone at Scale: This role ensures that multiple moving parts of influencer campaigns come together seamlessly. First Line of Quality Control: Plays a critical role in maintaining content quality, timelines, and brand alignment. Creator Relationship Builder: Acts as a key touchpoint for influencers and talent, shaping their experience with the agency. Foundation for Growth: Strong execution at this level enables the team to scale campaigns efficiently and build client trust. Location: Mumbai Brand: C - Lab Time Type: Full time Contract Type: Permanent